It helps people find a voice, gives a new avenue for self-expression, and can empower people.
What is social media but a form of digital storytelling?
Digital storytelling is “a way of talking about something that conveys not only information, but emotion and significance as well”, according to the CIO at Ohio State. It communicates who we are, what we do, and why we care. Why DO we care?
Your Brain on Storytelling
Our brains become more active when we tell stories.
Ever been in a lecture hall with a lecturer who has the blandest presentation (hi bulletpoints!) and monotonous delivery (“Bueller?“)? The part of your brain that processes words into meaning are activated, but that’s about it. Merely analytical. Nothing creative.
But when does what you’re hearing and reading stimulate additional areas of your brain?
“I pounced on the fumbled ball.” Your motor cortex just lit up.
“She slipped into her silk gown.” Your sensory cortex just went off the charts.
How you tell your stories influences how others perceive it, so how can you communicate to create social connectivity?
Storytelling Creates Social Connectivity
Stories can be understood as a societal phenomenon, just as Malcolm Gladwell details in The Tipping Point. Like viruses, stories spread ideas, behaviors, and experiences that can be positive, negative, or somewhere in between.
Research has found that social connections serve as a link between positive emotions and health. Barbara Fredrickson, the leader of the research study, explains that “daily moments of connection that people feel with others emerge as the tiny engines that drive the upward spiral between positivity and health”.
Go Tell a Story
Statistics show that people are digitally composing their own stories frequently, so share yours now!
Have a few tips? Do you already know how to make the most of your digital storytelling?
Let us know by typing your comments below or use the SpeakPipe widget on the side of the page to leave a voicemail.
As a parting gift, here’s a story about the sandwich.