Consumer habits are changing, especially around Twitter.
A 2012 study from Edison Research & Arbitron found that some 89% of Americans ages 12 and up are at least familiar with Twitter.
More data from media analytics company Trendrr suggests that Twitter usage dominates more than 85% of all social media activity surrounding broadcast TV – which is still to this day the most popular mainstream media.
Somehow, in the shadow of the glow from Facebook and Pinterest, it seems that Twitter is quietly moving to become a mainstream media.
And trust me, this is about much more than marketing. What we’re talking about here is a major shift in how a business operates and communicates, both inside and out.
The question you should be asking is, how will my company use Twitter for business? And how will we sustain it when we do?
For businesses to finally get their head around how Twitter fits into their daily routine, it’s going to require and big change in the cultural habits of the organization, as well as the personal habits of the folks who work inside the walls.
That’s why when my friend Scott Abel — better known as The Content Wrangler – asked me to do a webinar on the subject of using Twitter for business, I jumped at the chance.
I normally deliver this presentation as a conference keynote. For Scott, I wanted to make an exception and try the content out in a webinar format.
If you like what you see, and you’re planning a conference, click here to request a date and have me speak at your event.
Talking Twitter Habits with The Content Wrangler
The presentation below was recorded last week and runs about an hour-long.
In that time, I’ll deliver to you a roadmap for how you and your business can fit Twitter fit neatly into organizational chart, but also design and build both the cultural and user-level habits that it will take for you to be successful.
Scott and Trey also do a really nice job wrapping things up with the Q&A at the end.
If you can’t get the player to work, you can view the webinar here.