Posts Tagged ‘Video Content’

Niche Communities & Curating the Conversation

I’ve been thinking about these two things a lot recently: Niche Communities – Humans now live online.  Lots of them.  But most humans are only interested in the content that speaks to their personal and professional interests.  We know that humans, whether they’re our customers or even fellow industry professionals, tend to engage more with conversations that focus on what’s important to them. Curation – The act of stewarding a collection.  Today, content can be collected, organized and provided as a resource to any given audience.  When done right, humans come back and use the resource often because it adds value. What’s interesting is that an example of some folks who are currently using these two concepts happens right down the hall from me, at Qwirk Columbus, on an almost weekly basis. I want you to meet Mike Whaling.  Working in partnership with Lisa Trosien, these two have launched a conversation called Apartment Chat, an online discussion about the apartment industry that takes place on Twitter every Friday at 4 p.m. EST. Mike can explain it better than I ever will, so here he is:  [The video is about 5 minutes long and full of good ideas.] What’s your take on this idea?  What questions do you have for Mike?  He’ll be paying attention to the comments… nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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The Rise of Human Business Teams

Welcome to Monday. I’m glad you’re here.  And I’m glad you’re doing your part to inhabit the Interwebz. It’s a beautiful thing – humans like you and I interacting online, that is. I thought about beginning this post with “People of Earth,” a line re-made famous in 1999 (the year I graduated high school) by authors Levine, Locke, Searls and Weinberger in the opening line of the Cluetrain Manifesto.  It was one of the most powerful books of the last century and, in my opinion, still is today. In fact, you’d be doing good to download the authors’ version of the 95 Thesis, sign it and hang it on your wall, right above your monitor (for reference). It just didn’t seem right to reuse those opening words, even if what’s on my mind aligns with what the authors intended to teach us way back then.  This is where my head is at today. Human Business Teams + Media Technology + Participation in Conversations = Better Customer Experience If you want to see a human business team in action, visit Incept’s blog, Facebook page or talk with Tim, Becky or Steve on Twitter (all are client links). Your Take on Human Business Teams If you want to see where I’m going with this whole idea of Human Business Teams, check out my post from the Content Marketing Institute.  Even if you think I’m completely nuts, please leave a comment.  Thanks to the sharp folks over at Disqus, I’m listening and I want to know what you think about all of this. Okay? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Building Collaborative Blogs With Words From Gen Y

Do you remember what it was like after graduating college?  How did you feel as you prepared to jump head-first into the professional world? What about on your last day of high school?  Were you scared?  Overwhelmed?  Excited? I think most of us have spent some little time reliving those experiences – let alone dissecting our stories while learning and sharing our thoughts with others in the same boat.  We professionals are way too busy for that, right? My friend, Tyler Durbin, disagrees, at least in terms of young professionals. Tyler has built Generation Y Journey from the ground up, in hopes of providing a model for young people to use as a guide when making decisions during their high school and college careers, and as they explore their professional career.  It operates as a collaborative blog, pulling multiple guest contributors to submit content alongside Tyler’s own writings. Who Should Use Collaborative Blogs? The major advantage of using collaborative blogs is your ability to spread the workload of frequently posting new content across multiple contributors. My take on the usefulness of collaborative blogs is that, from an execution standpoint, collaborative blogs make a ton of sense for solo entrepreneurs building communities around a niche topic.  It’s a powerful way to tap into a niche community and add value one member at a time, by offering your community a podium and audience where they can share their ideas.  As the blog owner, the social capital, interest and traffic that is generated also works in your favor.  Win-win. For mid-sized and large businesses, collaborative blogs are almost essential to long-term success, especially in terms of keeping post frequency high. Why is this? All companies experience turnover.  If your business picks one or two or three bloggers to write content for your audience, what happens if they leave?  Does your company blog [...]

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