Posts Tagged ‘Video Content’

The Weekly Blogging Style Guide #7: Media Styles

Welcome back folks! Before we begin, let me share two quick updates with you. Cool? First, if you haven’t already, I wanted to to remind you to register for Content Marketing World that’s taking place in Cleveland ,Ohio September 6th-8th. I’m working with Joe on the event and will be be doing short talk on video during last day. But, my snippet of content is no match for the heavy hitters in the content marketing industry that will be sharing their expertise, case studies and ideas through out the event. Click the banner below to register and use the code ASSOC42 to get $100 off your badge. And, if you are a college student looking to explore career opportunities in the content marketing industry, make sure to sign up for the Futures in Content Marketing Event. It’s probably the best $25 investment you can make in your career right now, and you’ll get to do some pretty high-level networking at Cleveland’s Rock and Roll Hall of Fame. Finally, remember that if feel like you are getting some value out of talking blogging styles in this seriers, you can always sign up to receive updates on my blogging styles book. Cheers! ~ @nateriggs For the 7th installment of The Weekly Blogging Style Guide series were going to look three different applications of video in a blog. There are plenty more ways to use video and we’ll explore those in the coming weeks. For today, let’s dig into the power of video monologues and interviews. Feel free to try look at what these bloggers are doing and experiment with applying their ideas to your own content and styles this week. If you do, send me a link so that I can feature and link back to your work here, okay? Weekly Blogging Style Guide # 7 How Do [...]

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The Thing About Viral Video Marketing

I hear that a lot from the clients I meet with. “We just want our stuff to go viral. We want everyone to watch our videos on YouTube and tell all their friends about them. You can help us do that, right?” Umm. Maybe. It depends on attitude and how much your willing to be … uncomfortable. What Goes Viral The funny thing about that statement, is nobody really knows the answer to that. And, if they say they do, grill the hell out of them and have them explain it to you and take copious notes. Because when their done, I’d really live for you to email me the secret sauce. Chances are more likely that it’sa bunch of sales BS. For fun, here’s a few recent examples of what actually goes viral: Viral Video Marketing Case 1 — Ape with AK47 Genius move (and an extremely lucky find) by Fox to promote the new movie, Rise of the Planet Apes that’s due in theaters this week. Nearly 12 million views and counting. I’m pretty sure that it’s genuine too in that There’s really no way you could fake this — especially the moment of silence when the soliders realize that they’ve just done something incredibly stupid, and scatter. Ape victorious.   Viral Video Marketing Case 2 — 2D Photography Rube Goldberg OK. Go. No really. The whole Rube Goldberg thing isn’t new at all, but it hasn’t lost it’s luster. The idea was re-popularized by the viral sensation band, OK Go in their “This Too Shall Pass” video over a year ago. That video sits at nearly 30 million views today, while the one you see below is just over 2 million views at the time of this post. Still, it’s a damn good copy-cat concept and hats off to the 2D folks [...]

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Behind Cedar Point — Stories of an Iconic Midwestern Brand

We’re lucky to be friends with Eric Leslie. He has this ability to use fancy digital toys to tell stories, and some of the time, we get to be the cast of characters. Check out this video Eric did on our trip to Cedar Point last weekend. Maybe it will help get you in the mood to take you own trip up to Sandusky for a weekend family get away. If you can’t see the video, click here. When is the last time you made it up to Cedar Point and what’s your favorite memory from the park? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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