These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

Content Marketing Strategy: Mixing Live-Stream and Recorded Video

Colin Christianson

Video has become a HUGE part of just about every brand’s content marketing strategy.  It’s powerful stuff, but do you find yourself at a loss as to how to take things up a notch? You really need to watch this video.  I think it has the potential to think differently about video and what you’re […]

Content Marketing Examples and Heros Behind a Whiteboards

Social Media Keynote Speaker Nate Riggs

As a marketing professional, I find it incredibly inspiring when I see students doing incredible work. Especially when its incredible work for an incredible cause. This past weekend, I had the privilege of being asked to be the Friday night keynote speaker at the 35th Annual International Collegiate Conference. This event, held in the big easy of New Orleans pulls together […]

Case Study: Go Viral on YouTube with Shock & Awe Content

I was turned 0nto this video on YouTube when I sat on a panel at a co-branded Columbus AMA and AdFed event a few weeks ago. Since that time, I’ve been much more aware of wearing my seat belt on every drive. It works because it’s shock and awe content. Watch. Case Study: Go Viral on […]