Posts Tagged ‘Twitter’

The #BZBowl and Why DVRs and Internet Conversations Don’t Get Along

Tonight’s the big game. Superbowl XLV is upon us and it will be the most-viewed media event of 2011.  That’s pretty impressive, since it’s only the beginning of February. Sarah and Jacob will be watching the game at her folks’ place on a 46-inch LCD HDTV, complete with a digital video recorder (DVR) for control over the instant replays.  Being from Pittsburgh, they are die-hard Steelers fans.  I don’t hold it against them, and this year their team gave them something to cheer about. Front Row at The #BZBowl I’ll be watching the game from the comfort of my desk chair, in front of my laptop and second monitor.  And I will be watching the game.  You know by now how much I love football. Why? My desk comes with FREE front-row tickets to the #BZBowl. Tonight, starting “officially” at 6PM EST, a group of us Twitter folk will be running a Twitter chat on how brands will be using the biggest advertising, marketing and now integrated social media event of the year.  Led by my partner in crime, Mike Brown, we’ll be chatting about all of the Super Bowl ads in real time.  If you’re down for the discussion, we’d love to have you chime in.  I promise it will be a lot of fun. Time Keeps On Ticking What did we do before DVR? The use of these devices is expected to reach 50% of all households by the end of this year.  I get it too.  Recording your own movies, television shows and sports games is a nice ability to have.  You can fast forward through the commercials and pause when you need to use the restroom or grab a snack.  You can record your favorite sitcom automatically to watch when it fits your schedule, not the programming schedule. DVRs are disruptive because they are an innovation designed to [...]

Read This Post

Tools and Tips for Using Scheduled Updates Across Social Networks

Do you make it a daily practice to schedule tweets, Facebook wall posts and LinkedIn status updates to publish throughout the day? One of the best advancements of social media engagement dashboards in 2010 was the release of feature sets that allowed users to pre-schedule updates across various networks throughout the day.  Why?  Schedulers help to create the illusion that you actually are everywhere at once. Most of us (yours truly included) simply cannot sit in front of laptops or mobiles all day long and participate continuously.  We have jobs, families and hobbies, and in reality, those are the activities that help us feed systems by giving us things to talk about and share.  Additionally, as much as I hate to admit it, sleep is actually necessary for us humans.  Bummer. Calling YOU to Action If you are serious about using social media in your life, you need to build a presence.  Whether it’s for your company brand or your own personal social identity, scheduling updates is a basic practice that’s going to make a difference for you in the long term. Can I offer you some pointers that will get you going in the right direction? Tools Here are some of my favorite tools for scheduling updates.  I’ve spent time using each of these, and they are all very similar.  Feel free to pick the one you like best: TweetDeck – This has been around the longest and is still widely used.  My partner, Mike, is an avid TweetDeck user. HootSuite – This is my personal weapon of choice for everyday presence management (also, that link is an affiliate link – just so you know).  Aside from some of the best integration between the browser-based app and and mobile version, HootSuite also has a nifty little Chrome plugin called Hootlet that gives you the [...]

Read This Post
  1. Pages:
  3. 1
  4. 2
  5. 3
  6. 4
  7. 5
  8. 6
  9. 7
  10. 8
  11. 9
  12. ...
  13. 43