Posts Tagged ‘Twitter’

How To Ride the Long Tail of Twitter

Looks like a good time, right?  Trust me. It was… When Gary Vaynerchuk goes to South by Southwest and tweets that he’s having a Secret Wine Party, hundreds and hundreds of people show up. When Brian Solis retweets other people’s blog posts, dozens of retweets of that same content come within minutes. Maybe they’ve actually read the post or maybe they are just fake retweeting, but at any rate they become part of a human meme. Chris Brogan shares a ton of content from other people. On occasion, he’s even shared a few of my posts and when that happens, my Google analytics spikes each time.  Brogan’s followers jump when he asks them to jump.  Why?  Because for the most part, they trust him. They also talk with him Twitter. These guys are influencers. BIG influencers. So how did they get there?  What did each of them do to become masters the technology, the culture of Twitter and and real time conversation tactics? I’ve modeled a lot of what I do from watching these guys move and shake across the web, and what I think that their behaviors (to some extent) can be replicated. For what it’s worth, here are three things I’ve observed and employed in my own use of Twitter. Take these ideas and run… Give Your Attention to Many Chris Anderson’s long tail (Amazon affiliate link) teaches us that we can find success in selling less of more. This is the strategy that helped brands like Amazon and Wal-Mart build retail empires. I think the idea applies to building a following and overall presence on Twitter as well.  For instance, a lot of Twitter users immediately follow celebrities. Whether they are traditional celebrities like those seen on television or even those made popular across new media, there’s something attractive to us humans about having [...]

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How To Use Twitter: Focus on Presence Benchmarks Before Influence

According to dictionary.com, influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others. Presence however, is much different, defined as the state or fact of being present, as with others or in a place. Hmmm. Here’s one thing I’m sure of then: You cannot have influence without first showing up to the party. We talk about Klout and influence all the time. Love it or hate it, it’s the buzz word that a large segment of the internet cool kids have all adopted as the measure of online influence. And who wouldn’t want to be influential? Influence can be seen as the bi-product of  being intelligent, liked, an expert in your field, a people leader or even having a good sense of humor. We humans tend to act on the words of those who display those types of characteristics online. And yet, there are plenty of folks who are blessed with those characteristics, but are not considered to be influential. So, what’s that about? The State of Presence Here’s the harsh truth friends - it’s not like you can snap your fingers and suddenly be blessed with a Klout Score upwards of 7o. Nope. Influence takes time, effort, attention, persistance and being present in the place where other humans are looking to be influenced. We lovingly call that place the Interwebz, and it’s now proliferated by this neat little web 2.0 telegraph system called Twitter. Building up your Klout score is first rooted in establishing a network of online friends and followers. The most influential folks online typically reach thousands to sometimes tens of thousands of other human beings in the space. So, what does that mean for you and I? I’ll argue that it means that the large majority of us Twitter folks constantly focus on the wrong benchmarks – and most of us fail because of it. If measurable influence is ultimately in the end goal, then focusing on presence metrics that indicate our own online activity and [...]

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