Posts Tagged ‘Twitter’

Hootsuite How To: Schedule Tweets for Content Marketing

If you were hanging around here yesterday, we talked a little about the three critical success factors that concoct the secret sauce to short form content marketing.  Do you remember what they are? In todays post, we go a bit more into a tactical application of these ideas, using a new feature in a popular social media dashboard that you may already be using – Hootsuite. If you’ve not tried it out yet, go back and click that link to get the free account. If you sign up for a Pro Account (which I use), you’ll make me a few dollars. Fair enough? Why I Use Hootsuite Honestly, I’ve been using Hootsuite since about 2009, when I made the switch from Tweetdeck. The more popular Tweetdeck desktop application at the time was bogging down my Macbook Pro while running other applications. At the time, Hootsuite was the first application to take a stab at running the dashboard up in the cloud, which was appealing enough to hook me into a trial. Since that time, there’s been a lot of development of new features and even a big pitfall along the way. It’s a pretty typical technology start up in that sense. My top 5 Hootsuite features today are what follows.  In this post, I’ll let you in on how I apply the features in my everyday short form content marketing routine: Hootlet Chrome Extension — allows you to build and schedule content sharing tweets directly from Chrome as you are browsing. There’s a Firefox add-on as well. Hootsuite for Andriod — Personally, I think Hootsuite mobile is one of the better mobile twitter apps out there. I like that it mirrors my desktop set up, and it makes scheduling Retweets nearly painless and extremely quick. You can find an iPhone app as well as an app for iPad. I’ve [...]

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3 Secret Ingredients to Mastering the Short Form Content Marketing Sauce

Short form content marketing?!? Yeah, I made that one up just now, largely influenced by some conversations I’ve had with Joe Pullizzi on creation and growth of his namesake phrase content marketing. So what then is short form content marketing? Some (including myself) have called this presence building. We do things like schedule tweets and status updates using tools like Hootsuite, Engage121, Tap11 and the plethora of other dashboards out there in order to stay in front of our audience of friends, business associates and customers. But, I do see a a difference I see between the two phrases. For me, presence building encompasses much more than simply tweeting other’s blog posts, mixed in with our own. In part, presence building has quite a lot to do with building the actual platforms. For instance: Designing the look and feel and functionality of your blog as a hub of your online content Customizing your Facebook page and serving high targeted ads to get more of the right eyeballs on your content Speaking at social media-friendly events so that hopefully (if you’re good) the crowd tweets frequently and includes your twitter name All of those things help us and our brands build presence. And, there’s a hell of a lot more that goes into it. Trust me. About Short Form Content Marketing It was Shel Holtz who calle Twitter a “type of web 2.0 telegraph system” in his book, Tactical Transparency (affiliate link).  That phrase has always stuck with me. I’ll argue that things like our Facebook status updates, tweets, captions on the pictures we upload fall into the area of short form content marketing.  Really, any brief expression of our thoughts, ideas and experiences limited by the character-counting rules of any technology platform falls into this category. We use this short form content in our everyday [...]

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