How To Triple Your eBook Downloads in 4 Weeks: Part 1

Liam Gooding

It’s no big surprise that eBooks have become a huge part of the content marketing mix. You can be sure that that trend will continue to grow into 2013. Content marketers everywhere are already fueling their email marketing database through eBook downloads.   That’s why I’m delighted to be able to host a series by my …

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my …

Twitter Tips — 17 Ways to Shorten Your Tweets

Twitter Tips -- 13 Ways to Keep Your Tweets Brief

One of the things that drives me a bit nutty is reading tweets that end in “…” I’m betting you’ve seen this, too – the dreaded elipse that occurs by default when a user has completely blown past the constraint of the 140 character limit that has made Twitter so famous. To me, seeing the elipse represents a very …

Mark My Words — 7 Reasons Why Twitter Will Win

Pinterest MAU Decline

We’re so enthralled with the new niche-networks and content sites. While these shiny objects seem to grab our attention and fast adoption, just how long will our infatuation with any new player last? Take Pinterest for example.  TechCrunch reported yesterday that data from comScore seems to show that the hype and attention for the new niche network may be …

Using Klout: How to Measure Social Media Influence

Improve my Klout Score

This is definitely the post you are looking for… I think reading Mark’s book a few weeks back rekindled my fascination with Klout as an online influence measurement tool. K Scores, Achievements and Reach all have value in terms of benchmarking your influence against the global playing field, but consider the old marketing idea that as marketers, we should  brand …