Posts Tagged ‘TweetMyTime’

Build Brand Armies by Seeding Conversations

It’s almost the end of 2009, and you and I both know the social web is about conversations between humans. We’ve figured that part out.  Organizations, events, products and services – none of these things really have the ability to communicate.  They’re things that have messages.  But behind those things with messages, their are people.  Their are always people. We know people talk to each other. It’s human nature to want to connect with others like ourselves. However, the rub lies in figuring out what to talk about. What reason do we have to connect? Why should we reach out to other humans?  Who actually cares where we went for lunch or who we’re meeting for coffee? [answer: nobody. sorry.  It was interesting at first, but the luster has worn off over this past year.] I Hate the Word Viral Viral to me brings up a negative connotation.  Viruses make us feel terrible and maybe miss a few days of school or work.  Viruses infect our computers and make them not work.  In recent years, the word viral has been used to describe things that spread.  That said, think about what’s happening with the whole H1N1 scare right now.  Months back, it started as a few isolated cases, but in time those people infected  passed on the virus to their close friends or family.  Without meaning to, people cultivated seeds of something that spread fast. Seeding Conversations Consider the H1N1 example, but rather than think of seeds as a nasty bug, think of seeds different types of content and media.  We’ve already seen some people seed topics that have grown into really big online conversations. A few years, BlendTech was able to get everyone talking about blenders by seeding “Will it Blend” on YouTube.  Zappos and Southwest Air seed online [...]

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Results from my First 26.2 in the Columbus Marathon & TweetMyTime BETA

I ran my first 26.2 miles at the Nationwide Better Health Columbus Marathon Sunday.  It for sure won’t be my last.  As hard as I trained, I still missed my goal of a sub 3:10 time, which would have qualified me for the Boston Marathon. See the happy look on my face?  Kristen McEnery snapped this shot at about mile 23 in Grandview.  I was hurting by that point. A recurring theme from the speakers at TedxColumbus last night was that it’s OK to fail.  I agree with that.  We learn more from our mistakes than we do from our successes.  Here’s what I learned from failing to hit the mark on my  run time in my first full marathon: Start tapering a week later.  For this race, I started cutting down the miles about three weeks out.  I peaked on my performance ability about a week too early. Don’t freak out and buy new shoes just before the race.  This is an all-around bad idea and a rookie mistake.  My legs were not used to the shoes. Pre-race nutrition is MUCH more important than I thought.  Hamburgers and Jacob’s birthday cake is not really a sufficient source of fuel. Duh. Starting with faster runners messes with your head.  Shortly after the 10K mark in the marathon, all kinds of people were whizzing by me.  I felt even slower. Reverse splits?  Frankly, the first time I even heard that term was after crossing the finish line.  Apparently it’s a good idea to NOT bolt out the starting gate like a bat out of hell.  Who knew? I made tons of rookie mistakes, and now know better for the next race.  Thanks to everyone who congratulated me in person, on Facebook, and even on Twitter.  I really appreciate all of your [...]

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TweetMyTime is Ready to Rock the Nationwide Better Health Columbus Marathon

In less than 72 hours, Twitter and Facebook will be flooded with Tweets from racers in the Nationwide Better Health Columbus Marathon using TweetMyTime.  Today, we crossed 800 registered users. When I was at IMS09 last week, I noticed a trend.  Companies like New Marketing Labs, HubSpot, Radian6, and many others all combine forces.  And because they do, each company gets stronger. That’s called synergy.  Using math terms, synergy simply means that the value of the whole will always be greater than that of each individual part.  All of these wonderful companies and people have helped us pull this project together and create synergy.  We’re tremendously grateful for them. Disclosure: None of these companies are paying me to mention them.  They are partners and friends, who are throwing in their skills and assets to help us get TweetMyTime off the ground. [If you can't see the video, you can watch it on YouTube] Aurora Exhibits – Joan McKinney and Stephanie Bauer – Aurora is responsible for branding the race course at the Columbus Marathon, including our presence at the Expo tomorrow and Saturday.  We did pay for some of this stuff, but Joan was VERY gracious in lending us some items they had and giving us some discounts so that we could afford what it was going to take to make this look good. R2Integrated – I met Cheryl Dickson last week at IMS09, right before she was presenting on R2ISmash and a page they did for the Baltimore Marathon.  R2I is a kick ass web firm with a nice client list.  We had a call with them Tuesday to work out some details and get things moving.  They’ve been awesome and are putting some of their own skin in the game to see what happens with TweetMyTime.  Many thanks [...]

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