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	<title>Nate Riggs Blog &#124; Content Marketing and Social Media for Business &#187; Trust</title>
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		<title>Trust is a Choice</title>
		<link>http://www.nateriggs.com/2011/06/11/trust-is-a-choice/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2011/06/11/trust-is-a-choice/content-marketing-agency#comments</comments>
		<pubDate>Sat, 11 Jun 2011 12:30:07 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[On Values]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[family values]]></category>
		<category><![CDATA[human condition]]></category>
		<category><![CDATA[humans]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[values]]></category>

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		<description><![CDATA[We all find ourselves in a situation where we are faced with a choice to trust someone. The kicker is that most of us have been burnt, once, twice, perhaps many times in the past. And with each time that happens, mustering up the courage to trust becomes just a little more work. &#8220;Do I really know this person well enough to bet on them?&#8221; &#8220;What if I get hurt again?&#8221; &#8220;Will they take my ideas and then drop me like a bad habit?&#8221; It&#8217;s only human that our fears, uncertainties and doubts are governed by the experiences we&#8217;ve had in the past. So even with those we believe we trust, those scars still have a voice in our head. They always will. What then? Our ability to trust is rooted in choice &#8211; a conscious decision to let down our guard in good faith to another human being. We do this in hope that our choice will reciprocate rather than disappoint, break our hearts or even our bank accounts. Trust is a choice. What choices have you made lately? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:7 Practices to Help You Warm Up Before Making an Ask (20)When Does Reciprocity Kill the Gift Economy? (19)On Social Media Experts (39)]]></description>
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		<slash:comments>15</slash:comments>
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		<title>How to Gain Trust</title>
		<link>http://www.nateriggs.com/2011/02/19/how-to-gain-trust/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2011/02/19/how-to-gain-trust/content-marketing-agency#comments</comments>
		<pubDate>Sat, 19 Feb 2011 13:30:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<category><![CDATA[Business]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://nateriggs.com/?p=6204</guid>
		<description><![CDATA[Trust is an important element of every relationship. It&#8217;s not found in the guts of a proposal or a signed contract or by using crafty (and expensive) &#8221;legal-ese.&#8221; It&#8217;s not bought or sold, and it&#8217;s not easy. For me, trust is a connection between humans that&#8217;s established over time. I think you and I build those connections with little deposits of emotional labor. If we work to help the people around us without expecting anything in return, those people start to trust us. Whoa. Ask nothing in return? That last part sounds hard&#8230; It is. Truly expecting nothing in return requires that we ourselves trust in other humans. It requires that we believe that some day, someone else will help us when we need it (and probably least expect it). It means that we can&#8217;t always stick with the old &#8220;I&#8217;ll scratch you back if you scratch mine&#8221; mindset. It means we just do. How to Gain Trust Want to know the secret to gaining trust? Be willing to give your trust to other people first. Photo Credit: RenoTahoe nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:3 Cool Kids You Should Follow This Friday #11 (12)7 Practices to Help You Warm Up Before Making an Ask (20)A Case Study in How To Dreadfully Screw Up a Scarcity Play via Email (27)]]></description>
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		<slash:comments>16</slash:comments>
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		<title>What We Can Learn About Trust &amp; Brand from DK Diner</title>
		<link>http://www.nateriggs.com/2010/01/30/what-we-can-learn-about-trust-brand-from-dk-diner/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2010/01/30/what-we-can-learn-about-trust-brand-from-dk-diner/content-marketing-agency#comments</comments>
		<pubDate>Sat, 30 Jan 2010 19:03:01 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[People around Grandview, Ohio know about DK Diner.  Word of the fresh baked doughnuts and the cozy environment definitely gets around local circles.  Google &#8220;DK Diner Grandview&#8220;.  Notice something missing? Unless I&#8217;ve missed it, I can&#8217;t find a DK Diner website either.  What I find is reviews in Yelp, Urban Spoon and other networks.  I find a few blog posts from some food-related blogs, most of which have an extremely positive sentiment. I&#8217;ve heard the brand name &#8220;DK Diner&#8221; from at least 3-4 of my close friends in conversation.  Sarah is also a huge fan. I checked in with Foursquare and shouted out what I was going to try.  Almost immediately, I received @replys and comments on Facebook from other locals, all raving about their DK experiences and the doughnuts. Remember Zappos?  On a smaller scale, people are talking about DK, too. Breakfast Today was the first time I had eaten at DK.  When my family and I walked in, we arranged our own tables with enough chairs to fit the group.  After sitting, Sarah made sure to point to the side of the room, where the self-serve station was steaming with fresh pots of coffee. &#8220;And if you need cream, it&#8217;s in the mini fridge,&#8221; she said before getting up. Minutes later as we were looking at the menu, Sarah told us about the doughnuts.  I had heard stories of these legendary doughnuts before.  The local delicacies were stationed near the checkout in a large display rack, complete with doors that opened toward the customer.  At DK Diner, the doughnuts are also self-serve. Sarah returned from the rack, arms loaded with everything from glazed to chocolate and a few flavors in between.  Looking at the half-dozen doughnuts that now crowded our table, I felt a little uncomfortable.  This wasn&#8217;t the [...]]]></description>
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