Posts Tagged ‘Transparency’

SurveyGizmo and Marketing Through Your Company Culture

Lots of companies are wrestling with how to show and share their company culture.  Some are even wrestling with determining what their company culture actually is. Me?  I’m a HUGE fan of SurveyGizmo’s (affiliate link) company culture.  So much so that this isn’t the first time I’ve written about them.  My first post was written way before I ever signed up for their affiliate program. Why am I a fan?  Why do I feel some sense of connectedness to the folks at SurveyGizmo? Aside from their great platform and customer service, they do a nice job of giving me a lens to their people, their office space and even what’s been happening over the past year in terms of their business.  I find that information fun and interesting, and they put a good deal of effort into leveraging transparency for all that it’s worth. Here’s what I mean… [This video was shot with my Cannon Rebel EOS T1i.  Can't see it?  Click here.] Want to see the letter for yourself?  You can view it here. What About You? What’s your company culture like?  Are you giving people a lens to see the humans who work (and play) inside your business? nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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Stories and Amplifiers

We humans tend to have a voice in our heads. It’s that little thought stream that fires as we go about our day, often with opinions, inside jokes, questions and statements of beliefs. Sometimes that inner monologue is serious.  Sometimes it is laughable.  But, all the time, this stream of consciousness is firing.  It’s one of the little things that make humans different from other living things on the planet. Stories on Twitter One way to use Twitter is as an amplifier of your inner monologue to share it with the real world. Here’s an example of what I mean: I’ve come to know my friend Carolyn Maul thanks to Twitter.  We’ve only actually met in real life once or twice, and we had one phone call to chat about an event that she’s working on in Columbus. Even so, I still feel like I know Carolyn.  Her Tweets tune me into the story that she is telling the world about herself. I know that Carolyn plays guitar and sings in a band.  I know that sometimes her band rehearsals go really well and sometimes they don’t.  Either way, I’d like to see them play some day. I know Carolyn is absolutely in love with her dog, Hershey.  I can definitely relate to that.  My dogs are two of my very best friends. I know Carolyn likes to cook and loves a nice glass of wine in the evenings.  This is yet another thing we have in common, although I prefer scotch over wine when I cook. I know that she wants to train for a triathlon and has been doing pretty well staying on course, with regular runs, diet restrictions and training activity.  I share the same goals so hearing about her training is motivating to me. I know that Carolyn and Janelle Steele, another cool kid from Columbus, met on Twitter and have become [...]

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