Pinterest Analytics: Install the Pinerly Browser Extension

Pinterest Analytics

It seems that the Pinterest bubble has burst, but all is not lost for marketers looking to tap into the power of visual niche-network’s scrolling-based rabbit hole, in hopes of driving traffic and attention to their brand. Pinerly is one of the first 3rd party Pinterest analytics apps that’s already making progress towards gathering user […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]

5 Social Media Measurement Tools for Building More Effective Marketing Channels

Social Media Measurement Tools -- Peter Drucker

It’s debatable as to whether or not Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains – it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you are […]

Embrace Disruption – My Slides from #PLA12

Encyclopedia Britannica Stops Presses - NYT

Perhaps you’ve already heard that the presses have stopped. The once coveted print edition of the Encyclopedia Britannia has become the latest victim of disruptive technology. After 244 years of print, what’s arguably one of the most revered sources of sharable information will no longer go to the presses. Rather, a rebirth is in process, focused on […]

3 Tactics to Employ As An Alternative to Like Gating on Facebook

Facebook App Navigation

Welcome back to my series on the recent update of the Facebook Timeline for business pages! If you haven’t already, make sure to read parts 1 & 2: How to design and implement your Facebook Page Cover Photo Rethinking Community Management in Light of New Features. I’ve also started a board on Pinterest to collect examples of Facebook Page […]