Posts Tagged ‘Tools’

A Case Study on How Bloggers Can Win the Attention of Press

I’ve been a big fan of the work of Brian Solis for some years now. As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what’s changing in the digital space. In the case below, we’ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook’s coming IPO. By executing these tactics, he’s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal. All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers. Here’s a quick breakdown as to why his approach is as savvy as it comes. Timing is Everything I took this screen shot at about 6PM last night, not long after the article was published. To at least what I can see, Brian was one of the first bloggers to publish any commentary on this news, putting him in a position to capture a good deal of attention from others writing about the developments. How did I happened to find it so fast? The credit goes to a tweet I found from my friend Kelli Nowinski. Not only were Brian’s readers flocking to the post, they were sharing it as well. There’s value in the social proof that comes with being a participant in growing a meme. Brian’s credible personal brand presence online combined with an info hungry audience quickly propelled a meme into the web. When I clicked through to his post, here’s the first thing I saw: Headlines are Mission [...]

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Learning To Whittle

Today is officially the due date for our new arrival. While it seems that may have ideas of a little slower pace than his two eagerly awaiting parents, at least we know that in terms naming, our whittling is done. Whittling Takes Time I’ve always been kind of fascinated with wood carvers and whittlers. There’s an entire community of artists that are into this craft, and the craft itself is based on slow thinking and deliberate patience. I dig that mindset, too. It’s full of lessons folks like you and I can apply all over the board. Maybe it’s just me, but I’ve learned over the years that if I just slow down a little and not rush into any decisions on pure gut instinct, the outcomes of whatever it’s related to are usually better. While the hustle of business and the speed of the web is the harsh reality, thinking slow has perks. For instance, have you ever waited to publish a blog post until the next morning, only to figure out a sentence that made it better once you’ve had fresh eyes? What about the hastily-written email that you left as a draft until the next morning? We’re you glad you waited past your first impulse to click send on that one? Look — you know that I’m no stranger to hustle. I hustle hard. But, sometimes we humans get so caught up in fast through put that we don’t allow ourselves the processing time or brains need to see the incremental improvements we can make, angles we may have missed missed or even the new ideas worth our consideration. When we force ourselves to slow the pace of creativity or content or business, we often see more what’s in front of us more clearly. Start With the Whole Tree Sarah and started the list one Sunday afternoon [...]

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