Posts tagged as:

Communication

Never Let the Lizard Send Email

by Nate Riggs on March 6, 2010

lizard-brainIf you’re not reading Seth Godin’s Linchpin, the title of this post (which is actually a quote from the book) probably won’t make a lick of sense to you…yet.

Yesterday, this quote helped me learn something about myself.

“Never let the Lizard send email.”

Pretty abstract, huh.  I’ve learned that the Lizard (my Lizard Brain anyway) is largely driven by a terrible, terrible four letter word.  Fear.

The Lizard Brain, as Seth describes, is literally a portion of our brain that sits near our brain stem and controls fight or flight reactions.  It’s an old and primal part of the brain with enough power to overtake the newer portions of the brain that control creativity, new ideas and all the functions that lead us to passion, self actualization and to doing the work (or art) we enjoy and have the ability to produce.

If you want to learn more about the Lizard Brain and The Resistance, buy the book (non-affiliate link up top, folks).  Seth does a fine job explaining his own concepts, and if you pay attention, they might just change your paradigm.

My Lizard Brain
I remember once being in a debate with a client of mine.  During a conference call, I became afraid of scope creep as the result of a decision the team had to make and some obvious differences in opinion.  There was tension, and before the air was cleared, we had to end the call due to time.

The follow-up email from me should have never been sent.  I was freaking out and, as a result, my normal style of written communication changed.  I wrote as if I was writing a legal document.  I wrote as if I was trying to protect myself from a poor outcome.  It wasn’t nasty, per se, but it was cold, removed and void of any context of the relationship I had spent weeks building with my client contact.  The message was not received (or perceived) well, and the call that followed was not the most comfortable conversation either.

Thanks to Seth, I know now that my email was the result of my Lizard Brain.  I was afraid.  The better, newer, more sophisticated part of my brain was being overrun by a reaction to that fear.  The Lizard, in it’s instinctual effort to protect me from harm actually came close to sabotaging my success.

“Never let the Lizard send email.”

We took a few days off after that incident.  After all normal brain function had returned, we addressed the situation, I apologized, and we moved forward.  Happy ending.

Has this happened to you?  Have you ever let your Lizard Brain take control?

**For bonus points, now that Seth has given it a name and you know it’s there, will you be able to better control your own Lizard in the future?

Photo Credit: ShaunCK

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Today we have a special treat, largely brought to you by the digitally talented Eric Leslie of OnScene Media & Marketing.

Starting at 11:00 a.m. EST, we will be presenting to a sold-out event at Skyline of Central Ohio’s Exhibitor Exchange Series on Strategies for Using Social Media Tools for Trade Show Marketing.

The presenters include the following:

  • Will Burrus – Technologist from 247 Interactive
  • Nate Riggs – Strategist from Social Business Strategies (Hey, that’s me!)
  • Tiffany Odutoye – Strategist from Virtual Partner
  • Eric Leslie – Online Production & Event Specialist from OnScene Media & Marketing

You’re welcome to tune into the content right here on NateRiggs.com.  Also, if would like to interact and ask questions, please follow the #SkylineEX on Twitter.

(Update: If you are tuning in after the event, sorry you missed it.  Here’s one of the presenters, Eric Leslie, doing a job that’s way more important than social media – being a dad.)

Online TV Shows by Ustream

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A Discussion of Ethics & Blogging for Disaster

by Nate RiggsFebruary 28, 2010

My sense of ethics is as hot as my coffee this morning.
One one side, I’m appreciative of blog posts like 20 Incredible Pictures From The Chile Earthquake (from Forrest Kobayashi) and Chile Earthquake Pictures: Twitter Photos Tell the Story (from Mashable) for covering the earthquake in Chile and the pending tsunami warnings in almost 50 [...]

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Humanizing Business-to-Business & Strategic Serendipity

by Nate RiggsFebruary 25, 2010

I was delighted to meet Brandi Hann this morning for coffee at a local Starbucks, located in the heart of Columbus’s Arena District.  This particular Starbucks draws literally hundreds (if not thousands) of customers daily from a variety of Columbus’s mid-sized and large businesses, including SBC Advertising (where Brandi works), Nationwide, AEP and a slew [...]

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5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

by Nate RiggsFebruary 23, 2010

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog.
But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business communications [...]

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Double-Edged Sword of Transparency

by Nate RiggsFebruary 22, 2010

CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis.  He’s a shining example of how a CEO can position a blog to work in favor of a large corporation.  Aside from that, I just enjoy reading what he writes.  Content.  Style.  Deep thinking.  Bravery [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

by Nate RiggsFebruary 21, 2010

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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How To Get Better at Scheduling Appointments Via Tungle

by Nate RiggsFebruary 5, 2010

Are you using Tungle yet?  You probably know about my recent obsession with this software.
It’s killer scheduling software that has already had a huge impact on my business.  I still use Google Calendar for managing personal appointments, like keeping track of Kaden’s activities, and to coordinate with his mom on the whole shared parenting thing.  [...]

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24 Reasons Why Students Should Start Blogging Today

by Nate RiggsFebruary 1, 2010

At Denison University, students in Dr. Erika Pryor’s Comm 239 class are learning about building an online presence.
I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world.  While driving home, I began to feel, however, [...]

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What We Can Learn About Trust & Brand from DK Diner

by Nate RiggsJanuary 30, 2010

People around Grandview, Ohio know about DK Diner.  Word of the fresh baked doughnuts and the cozy environment definitely gets around local circles.  Google “DK Diner Grandview“.  Notice something missing?
Unless I’ve missed it, I can’t find a DK Diner website either.  What I find is reviews in Yelp, Urban Spoon and other networks.  I find a [...]

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