Posts Tagged ‘Technology’

Sleeping Bags with Sleeves and the Path of Least Resistance

With the unfortunate death of Steve Jobs earlier this week, I’ve been thinking a lot about inovation. Steve was a great innovator. We really only see folks like him who share the vision, passion and charisma to build innovations that change entire industries once in a great while. Steve’s up there with Alexander Gram Bell, Henry Ford, Walt Disney on my list. Sleeping Bags with Sleeves Not all innovation has to be as complex as iPads. It took apple millions of dollars and perhaps thousands of lives to follow the path to that amazing innovation. Don’t get me wrong — I love, love, love the flashy tech stuff like iPads. But, I also love the sleep sack. So does Max, and so does Sarah. Win. Sleep sacks are essentially sleeping bags with sleeves for babies.  The adult version of this amazingly helpful innovation has been branded as Sunggies, and as the Christmas creeps closer, you’ll soon be able to buy them just about everywhere … again. But you know what? At 3AM in the morning when it’s time for a diaper change, the sleep sacks we put Max in might be one of the best innovations ever … for sleep weary parents, that is! With one zip, Max’s diaper is easily accessible. No fussing with buttons in the dark or trying to each of his kicking legs in their proper place. Competitors like the long sleeved ‘onsey’ or pajamas with feet take don’t hold a candle to the sleep sack. Better Than Blankets Who would have thought that a small bag with a zipper could improve the quality if life for parents at 3AM in the morning. Cutting edge?  No. But does it work?  Beautifully! So how did we get to the sleep sack and Snuggies? I’m willing to bet that at one time, a mom somewhere in [...]

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The Personal Brand: Daily Work List

In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you.. – nate One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade. When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do. Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers. What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved. Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need. The Personal Brand: Daily Work List Create a new weekly content approach on nateriggs.com, [...]

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5 Simple Steps to Learning from Your Blogs Top 10 Traffic Referral Posts

Have you ever done a Top 10 Posts post on your blog? Don’t feel bad if you haven’t. I’ve never haven’t either … until now, that is. I see lots of bloggers do this, and aside from getting your more popular work out in front of your readers, I think there’s some good learning that comes from making it a point to do this once every few months. For one, it gives you (as the blogger) an idea of what other people are reading and getting the most value from in your content. You can drill down to what type of styles work for your audience, what information seems to resonate with them and what keywords are drawing the most traffic for you. It’s also a chance for you to go back and reflect on some of the ideas you’ve written to see if there’s new angles that you can take on covering topics that are already popular with your readers. There are much more sophisticated ways to approach looking at your top posts, but you don’t always need to drill that deep. As a simple exercise, here’s how I’m approaching it. You can use these 5 easy steps if you’d like to try this on your own blog, if you like. Go into Google analytics or any other program you use and click through to your Top Content tab. Choose the time period you wish to report on. As a quick gut check, I’m looking at July 1st through August 1st. Pay attention to things like the number of visits versus visitor time spent on post. Do you notice any differences or similarities? Does anything pop out to you as interesting? Build the list with links in your Top 10 post. Now dig back into your content too look at the differences between [...]

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