5 Social Media Measurement Tools for Building More Effective Marketing Channels

Social Media Measurement Tools -- Peter Drucker

It’s debatable as to whether or not Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains – it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you are […]

Is Disruptive Technology Adoption Accelerating?

Pinterest Adoption

As far as disruptive technology adoption goes, it seems like web users have flocked towards Pinterest like grade school kids flock towards the sound of an ice-cream truck driving through the neighborhood on a hot summer day. According to some research from popular search analytics tool Compete, Pinterest had amazing performance during the month of January 2012, attracting over 11 million unique visitors to the […]

What the Plus! Guy Kawasaki on Why Google+ is for Passion

what-the-plus

If you’re a business-savvy internet user, you already know about Guy. The video below is about 16 minutes long – much longer than most of the interviews I typically record, but well worth your time and attention. After talking with him, I understand why there’s always a flurry of activity that surrounds Guy Kawasaki. He is enchanting. Guy’s new […]

Community Manager Interview: Jennifer MacDonald from Engage121

Jennifer MacDonald - Engage 121

As part of the work I’m doing to try to help you understand how Facebook’s Timeline update for pages will affect what you do with that tool, I’m on a mission to get the perspective of other community managers who live and breathe Facebook Pages daily. It’s interesting to compare to only a few years ago when […]

Embrace Disruption – My Slides from #PLA12

Encyclopedia Britannica Stops Presses - NYT

Perhaps you’ve already heard that the presses have stopped. The once coveted print edition of the Encyclopedia Britannia has become the latest victim of disruptive technology. After 244 years of print, what’s arguably one of the most revered sources of sharable information will no longer go to the presses. Rather, a rebirth is in process, focused on […]