Content Marketing for Small Business at the 2012 Ohio Growth Summit

Register for #OGS12

This is the week you’ve been waiting for – at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of […]

Pinterest: 5 Reasons the Valuation of the Darling Discovery Network is Bogus

Pinterest Adoption - December 2011

By now, you’ve probably see the articles flying around the web that are citing the $100 Million investment into Pinterest by Japan’s top online shopping site Rakuten Inc, which has then valued America’s darling visual discovery platform at between $1 billion and $1.5 billion dollars. Personally, I think those numbers reflect our absolute infatuation with heightened traffic as the […]

Pinterest Analytics: Install the Pinerly Browser Extension

Pinterest Analytics

It seems that the Pinterest bubble has burst, but all is not lost for marketers looking to tap into the power of visual niche-network’s scrolling-based rabbit hole, in hopes of driving traffic and attention to their brand. Pinerly is one of the first 3rd party Pinterest analytics apps that’s already making progress towards gathering user […]

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

new-marketing-books

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]