#005: Santiago Jaramillo on the Most Underused Tactic in Mobile Marketing

santiago jaramillo @santiagojara

I’m willing to bet that your restaurant already has a mobile app.  Am I right? Truth is, most restaurant marketing teams in the game today already see the value in mobile. It’s hard to ignore, especially since those same marketers tote Androids and iPhones as part of their daily routines. The reality is that most […]

GoInbound 2013: One of the Best Marketing Conferences in the Midwest

best marketing conferences midwest

I get asked this question about a lot by folks I meet: ”What are the best marketing conferences in the Midwest?” Just for fun, click here to Tweet the question up there from your own Twitter account and see what you get back. Perhaps you’ll get a difference list than mine below. In my opinion, there are really […]

Market Research Sources: 5 Simple Tips for Validating Insights


You and I are living in an age where content is rising over the banks of the web like flood waters. And, I hope that you’re as excited about this as I am. For marketers like us, it’s an industry renaissance — one that has brought opportunities for story-telling, building our own branding networks and channels […]

Content Marketing for Small Business at the 2012 Ohio Growth Summit

Register for #OGS12

This is the week you’ve been waiting for – at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of […]

Pinterest: 5 Reasons the Valuation of the Darling Discovery Network is Bogus

Pinterest Adoption - December 2011

By now, you’ve probably see the articles flying around the web that are citing the $100 Million investment into Pinterest by Japan’s top online shopping site Rakuten Inc, which has then valued America’s darling visual discovery platform at between $1 billion and $1.5 billion dollars. Personally, I think those numbers reflect our absolute infatuation with heightened traffic as the […]