Posts Tagged ‘Technology’

3 Cool Kids You Should Stalk This Week – Search Marketers Edition

I’m glad to be bringing back my cool kids series. In 2011, these posts are by far some of the most fun to write. This week we”ll take a look at some of the coolest kids I recently met while attending MediaPost’s Search Insider Summit in Deer Valley, Utah as a brand panelist on social media and search.  It was an incredible conference choc full of true forward thinkers in the space. You’ll see some more of what I learned at the show recapped this week on nateriggs.com. For now, let’s have a look at the cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #8: Search Marketers Edition   Michael Coccagnia Twitter: N/A Google Plus: Michael Coccagnia Other: LinkedIn Stalkers Debrief: Michael is simply good peoples in my book.  With companies like Arthur Anderson, Microsoft and now Google DoubleClick in his background, he’s lived in more places around the world than most people have visited on vacations and work travel combined. He’s extremely sharp in the game of search marketing, and one of those few “left and right” brained people who can translate tech speak and engage on interesting social conversation.  If you’re thinking about exploring some work with DoubleClick in your company, definitely get in touch with Michael. He’s intelligent, fun and a genuinely down to earth guy. Aaron Goldman Twitter: @AaronGoldman Blog: GooglyLessons Other: LinkedIn Stalkers Debrief: As soon as Aaron started dropping a freestyle rap on search one night at the conference, I knew he would be a dude I wanted to stay in touch with.  Aaron is the top marketing dog at Kenshoo, an industry-leading search software company backed by Sequoia Capital and serving more big companies than you can shake a stick at. He’s also the author of Everything I Know About Marketing I Learned [...]

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Sleeping Bags with Sleeves and the Path of Least Resistance

With the unfortunate death of Steve Jobs earlier this week, I’ve been thinking a lot about inovation. Steve was a great innovator. We really only see folks like him who share the vision, passion and charisma to build innovations that change entire industries once in a great while. Steve’s up there with Alexander Gram Bell, Henry Ford, Walt Disney on my list. Sleeping Bags with Sleeves Not all innovation has to be as complex as iPads. It took apple millions of dollars and perhaps thousands of lives to follow the path to that amazing innovation. Don’t get me wrong — I love, love, love the flashy tech stuff like iPads. But, I also love the sleep sack. So does Max, and so does Sarah. Win. Sleep sacks are essentially sleeping bags with sleeves for babies.  The adult version of this amazingly helpful innovation has been branded as Sunggies, and as the Christmas creeps closer, you’ll soon be able to buy them just about everywhere … again. But you know what? At 3AM in the morning when it’s time for a diaper change, the sleep sacks we put Max in might be one of the best innovations ever … for sleep weary parents, that is! With one zip, Max’s diaper is easily accessible. No fussing with buttons in the dark or trying to each of his kicking legs in their proper place. Competitors like the long sleeved ‘onsey’ or pajamas with feet take don’t hold a candle to the sleep sack. Better Than Blankets Who would have thought that a small bag with a zipper could improve the quality if life for parents at 3AM in the morning. Cutting edge?  No. But does it work?  Beautifully! So how did we get to the sleep sack and Snuggies? I’m willing to bet that at one time, a mom somewhere in [...]

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