Posts Tagged ‘Technology’

My Top 8 Most Used Android Apps of 2011

I’ve been an Android for about two years now and am a self-admitted iOS convert.  AT&T really killed my taste for Apple’s mobile devices back in the days where we didn’t have a choice as to the mobile network provider. That’s changed now, but I never went back to iOS. Take that for what it’s worth as a lesson in customer service and brand advocacy. There’s literally millions of apps to choose from out there and I think people do tend to get a bit “app crazy” these days, always chasing after the latest and greatest to one up their geek friends. In stead of looking at the coolest apps I’ve seen (and rarely ever use), here’s a list of my top 8 apps of 2011. To make my list, I needed to use each of these apps at least a few times per week, if not at least once per day.  If you’re an Android user, give them a look. 1.  Expensify Get it at: Download Expensify Mobile Short description: Great little application that allows me to easily track all of my expenses for personal accounts as well as multiple business accounts. Likes: The app has been designed with a very intuitive interface. It’s fast, dependable and the photo to receipt feature includes scanning so you don’t have any manual data entry when you’re back at your laptop.  You an also capture business cards and track milage from the home screen. Dislikes: The app has a conveniently built in referral platform with incentives. While it’s a pretty brilliant viral marketing mechanism, overusing it might be seen as ‘spammy’ and annoy your new contacts. Careful with this one. Usage pattern: Multiple times daily. How it helps: Saves me countless hours of manual data entry that I would probably forget to do anyway. I believe that Expensify might [...]

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A Modern Approach to the Facebook Timeline

I like this idea … a lot. Modern Timeline If you’re like Sarah and I, you love the Wednesday night antics of ABC’s hit series, Modern Family.  Maybe we like it because our family, in a sense, is anything but traditional. At any rate, it’s damn good comedy. When I saw that Modern Family had set up a Facebook page for the show, I couldn’t resist clicking through to see what it’s all about. The first thing I landed on was this update, sharing a customized (and mind you, custom sized) branded image that Facebook junkies everywhere can adorn as their cover photo on the new Facebook Timeline layout. While the consumer-driven verdict is undoubtedly out as to whether or not Timeline is a good move or not, I thought this was a neat approach from ABC to generate awareness for the show by tapping the advocates inside of their fan base. Sure, the 5 million and change fan count is a bit skewed. Always remember that anything popular on television will have a built in social fan base from the get go. What appeals to me most about ABC’s approach is that this cost virtually nothing to produce. Chances are that the folks at ABC have graphic designers on staff to do their bidding. Your Turn Could you make something like this work for your business?  Just how would you pull it off?   nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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