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	<title>Nate Riggs Blog &#124; Content Marketing and Social Media for Business &#187; Technology</title>
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		<title>Content Marketing for Small Business at the 2012 Ohio Growth Summit</title>
		<link>http://www.nateriggs.com/2012/05/21/content-marketing-small-business-ohio-growth-summit/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/05/21/content-marketing-small-business-ohio-growth-summit/content-marketing-agency#comments</comments>
		<pubDate>Mon, 21 May 2012 12:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Columbus Ohio]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Anthony Iannarino]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[gini dietrich]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ohio Growth Summit 2012]]></category>
		<category><![CDATA[Paul Evans]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[sam falletta]]></category>
		<category><![CDATA[Sarah J Storer]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=10471</guid>
		<description><![CDATA[This is the week you&#8217;ve been waiting for &#8212; at least if you&#8217;re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of the crew at the Small Business Development Centers made a good decision this year in opening up the format to include a variety of tracks that speak to all levels of entrepreneurs and small business owners. The sessions are each positioned to provide attendees with educational sessions that will give them actionable take-aways they can put to work in their own businesses right away. I was delighted to be asked to design the content marketing for small business track at this year&#8217;s Ohio Growth Summit, and I feel fortunate to have a line up of three different panels, stocked with true subject matter experts that you won&#8217;t want to miss. That said, you will miss them if you don&#8217;t attend the #OGS12. The conference already has more than 12o attendees which is just over last year&#8217;s attendance. As appreciation for my readers, I have been given special code you can use to get a last minute 50% discount on your badge. That means you get a full access pass to #OGS12 for only $65. If you&#8217;d like to attend my track at the 2012 Ohio Growth Summit, use the code NR50 when you register and you&#8217;ll receive your badge for half the price of admission. If you&#8217;re still on the fence, here is a description of the content marketing for small business track I&#8217;ll be leading on Thursday. This is just one of four incredible tracks at the event, along with amazing keynote speakers that include author Gini Dietrich [...]]]></description>
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		<title>Pinterest: 5 Reasons the Valuation of the Darling Discovery Network is Bogus</title>
		<link>http://www.nateriggs.com/2012/05/17/pinterest-valuation/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/05/17/pinterest-valuation/content-marketing-agency#comments</comments>
		<pubDate>Thu, 17 May 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Review]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[pinterest valuation]]></category>
		<category><![CDATA[pinterest vs instagram]]></category>
		<category><![CDATA[pinterests valuation]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[the visual web]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=10491</guid>
		<description><![CDATA[By now, you&#8217;ve probably see the articles flying around the web that are citing the $100 Million investment into Pinterest by Japan&#8217;s top online shopping site Rakuten Inc, which has then valued America&#8217;s darling visual discovery platform at between $1 billion and $1.5 billion dollars. Personally, I think those numbers reflect our absolute infatuation with heightened traffic as the result of online buzz.  Is it just me, or is this whole online craze starting to smell like it did back 1999? I take nothing away from Pinterest and the folks who had the vision and the gusto to turn it into an online discovery destination.  It&#8217;s the rocket-like trajectory of attention and adoption among America&#8217;s female audience (in Europe, it&#8217;s the men) that I think has sparked a seismic shift towards endless vertical designs that tap the human behavioral power of our unbelievable propensity to keep scrolling down. But a $1.5 billion dollars?!? That&#8217;s tough one to get your head around, isn&#8217;t it? If you&#8217;re struggling with this like I am, perhaps these 5 considerations will give you something to ponder this week as go about sifting through the hype and blogger reactions to how much America&#8217;s darling discovery network is actually worth. 1. Unbelievable traffic doesn&#8217;t always lead to unbelievable profits. Holy trajectory Batman! At least by comScore&#8217;s measures as seen on TechCrunch in February, Pinterest&#8217;s traffic growth was nothing short of a online phenomena during the course of 2011 and early 2012. But now it&#8217;s May, and 2012 is nearing the halfway point of closure. Perhaps WSJ summed it up the best in this short clip from today&#8217;s article on Pinterest&#8217;s valuation: People have flocked to the site. Last month, Pinterest crossed 20 million users, up from only 1 million users in July 2011, according to comScore Inc. SCOR +0.43% ComScore has said Pinterest is one of the fastest-growing stand-alone sites it has tracked. Pinterest still has no clear business model, however. As of earlier [...]]]></description>
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		<title>Pinterest Analytics: Install the Pinerly Browser Extension</title>
		<link>http://www.nateriggs.com/2012/05/08/pinterest-analytics-instal-pinerly-browser-extenstion/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/05/08/pinterest-analytics-instal-pinerly-browser-extenstion/content-marketing-agency#comments</comments>
		<pubDate>Tue, 08 May 2012 11:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Review]]></category>
		<category><![CDATA[chrome extentions]]></category>
		<category><![CDATA[How To Use Pinterest]]></category>
		<category><![CDATA[Pinerly It]]></category>
		<category><![CDATA[Pinterest Analytics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=10349</guid>
		<description><![CDATA[It seems that the Pinterest bubble has burst, but all is not lost for marketers looking to tap into the power of visual niche-network&#8217;s scrolling-based rabbit hole, in hopes of drive traffic and attention to their brand. Pinerly is one of the first 3rd party Pinterest analytics apps that&#8217;s already making progress towards gathering user engagement insights from content on Pinterest boards. The start up has launched a Pinterest analytics dashboard that integrates directly into any user&#8217;s account. While the service is only currently available to select users in a private Beta, with a little effort devoted to spreading the word to your friends on Twitter and Facebook, it&#8217;s fairly easy to earn access to your own Pinerly account. Momentum seems to be building too. Just this week, the folks at Pinerly released a browser extension that makes the user experience much more friendly by giving users the ability to create campagins on the fly by Pining content that can be measured directly from their browser without disrupting their normal browsing experience. Watch this short video for some of the details: Since I already use the &#8216;Pin It&#8217;  Chrome extension, I simply install the Pinerly browser extension in it&#8217;s place (lovingly etitled &#8216;Pinerly It&#8217;) and it&#8217;s off to the Pinterest campaign analytics races. If you&#8217;re interested in taking a look, you can request a sign up for the Pinerly&#8217;s private Beta and give the Pinerly It extension a try on your own. photo by: aussiegall nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:How To Use Buffer to Manage Twitter for Business (52)5 Social Media Measurement Tools for Building More Effective Marketing Channels (27)3 Tactics to Employ as an Alternative to Like Gating on Facebook (32)]]></description>
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