Marketing Technologists – Unicorns or Just Horses?

marketing technologist

One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology – aka the “marketing technologist.” This recently coined term has been a popular topic in marketing news and was recently covered by Forbes […]

This Week in Restaurant Technologies #019: Opinions on Restaurant Technology Trends

point of personalized service system

In this week’s show, Nate and Brandon dig into two op-ed pieces from industry consultants who have strong opinions on some of the potential negative impacts of the latest restaurant technology trends such as the sharing economy and mobile applications. 1. The sharing economy (i.e. Uber, etc.) is impacting the restaurant industry- and it may […]

This Week in Restaurant Technologies #016: Big Data in Your Restaurant

point of personalized service system

In this week’s show, Brandon and I open by discussing an interesting move by Applebee’s to assure their customers that their staff won’t steal their smartphones. Next, the Casual Dining segment is under fire. Find out why and how TGI Friday’s is involved in this discussion. 1. Caribou coffee turned to Pinterest for help on creating a […]

#045: Chris Tomasso on Yelp for Restaurants

yelp for restaurants

Did you know every star on a Yelp review leads to a 5-9% increase in revenue for restaurants? One of the most useful tools you can utilize is Yelp for restaurants, and your guest this week will attest to how it can affects your reputation. In episode #045 of the Social Restaurant Podcast, I welcome […]

This Week in Restaurant Technologies #015: Depersonalizing the Dining Experience?

point of personalized service system

In this week’s show, Brandon and I comment on some news and examples of chain restaurant systems that are implementing mobile and tablet technology to streamline their operations and guest services. We feature some of the great work Quaker Steak and Lube is doing with our friends at Red Book Connect and their HotSchedules app. […]