#018 Jeffrey Rohrs on Developing Your Proprietary Audience

audience book jeffrey rhors

Did you know that you and your brand have the potential to build a proprietary audience? If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu and promotions spread from one customer to next. In episode #018 of the […]

#017 Jonah Berger on Viral Marketing and STEPPS

Viral Marketing Book | Jonah Berger

Ever heard of a $100 cheese steak? It’s a restaurant marketing idea that spread virally, making Barclay Prime one of the top upscale steakhouses in the city of Philadelphia. If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu […]

#005: Santiago Jaramillo on the Most Underused Tactic in Mobile Marketing

santiago jaramillo @santiagojara

I’m willing to bet that your restaurant already has a mobile app. Am I right? Truth is, most restaurant marketing teams in the game today already see the value in mobile. It’s hard to ignore, especially since those same marketers tote Androids and iPhones as part of their daily routines. The reality is that most […]

How To Cause Brand Advocates’ Story to Change (Part 2)

brand advocates

Welcome back to part 2 of this story on brand advocacy and how to avoid changing the stories that your brand advocates tell.  If you’re just humping in, you can check out the back story to this post in Part 1. Enjoy the read and happy Friday! @nateriggs Changing the Brand Advocate Story First, let me say […]

Dear Content Marketers: Find Your Niche as Fast as You Can

Content Marketers Niche

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world.  He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them […]