Dear Content Marketers: Find Your Niche as Fast as You Can

Content Marketers Niche

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world.  He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them …

Market Research Sources: 5 Simple Tips for Validating Insights

market-research-sources

You and I are living in an age where content is rising over the banks of the web like flood waters. And, I hope that you’re as excited about this as I am. For marketers like us, it’s an industry renaissance — one that has brought opportunities for story-telling, building our own branding networks and channels …

How To Triple Your eBook Downloads in 4 Weeks: Part 1

Liam Gooding

It’s no big surprise that eBooks have become a huge part of the content marketing mix. You can be sure that that trend will continue to grow into 2013. Content marketers everywhere are already fueling their email marketing database through eBook downloads.   That’s why I’m delighted to be able to host a series by my …

Smartphone Adoption and the iPhone VS Android App Conundrum

Smart Phone Adoption

A conundrum  has been on my mind for weeks now related to smartphone adoption, and I want to get your take. An excellent trends presentation delivered by Mary Meeker at the recent D10 conference caught my eye this morning as I cruised through my daily learning and content sharing routine. Now a partner at Silicon Valley venture capital firm Kleiner Perkins …

Marketing Case Study: How Logitech Wins a Moment of Truth [VIDEO]

Marketing - Moments of Truth

The illustration above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimate experiences with your product or service. In ZMOT, Google argues that as a result of the socialization of …