Content Marketing World is in Columbus Ohio – What You May be Missing

Content Marketing World | Columbus Ohio

Marketing conferences seem to pick up again during the fall months, and this year our marketing circles in Columbus, Ohio have been given a very special privilege. What to know what that is? Content Marketing World is in Columbus, Ohio (and attending will make you smarter) You want to be a smarter marketer, right? Joe Pullizzi and his …

5 Elements That Make Brand Evangelism Work for Companies

Personal Brands

Part of my gig at Karcher is evangelism for the agency. Not a bad gig for someone with an ENFp personality type, right? Back in 2009, Chris and Julien were one of the first folks to talk about how individuals could use internet tools and content to develop online personas that could be leveraged to promote company brands. They …

Balancing Business, Travel, and My Kids – What I’m Learning from Other Professional Speakers

Sally Hogshead -- Fascinate Tour

I’m lucky. I have a job that often gets me out of my hometown and on airplanes that take me to interesting cities where I can spend time with very interesting people and share experiences that build relationships. Know what? I wouldn’t trade that opportunity if I had the chance. It’s amazing, and I love what I …

Embrace Disruption – My Slides from #PLA12

Encyclopedia Britannica Stops Presses - NYT

Perhaps you’ve already heard that the presses have stopped. The once coveted print edition of the Encyclopedia Britannia has become the latest victim of disruptive technology. After 244 years of print, what’s arguably one of the most revered sources of sharable information will no longer go to the presses. Rather, a rebirth is in process, focused on …

Joe Pulizzi on Creating Categories and Buzz Words

It is finished. Thanks to all of you who were involved in the Ohio Growth Summit for the past two days. I think attendees and speakers alike were able to take away some usable nuggets of information and maybe even make a few new friends during the stay in Columbus. My sincere thanks goes out to all …