Posts Tagged ‘Social Network’

5 Tips for Using LinkedIn to Develop Blog Content Ideas

As a blogger, sometimes new ideas for posts flow like a river.  At other times, however, your brain can run dry for days. Part of blogging is realizing and accepting the fact that, on occasion, you will get stuck.  Another part of being a blogger is finding ways to get yourself unstuck and continuing to feed the system with your content. Stuck or not, your audience awaits.  They read and subscribe and tell other people because they want to read what you will type next.  Attention spans, however, keep shrinking. If you keep them waiting too long, they will simply move on. One of the tricks I use to get unstuck revolves around LinkedIn.  As a community and a communication tool, LinkedIn allows me to get directly to the humans that make up my target readers.  LinkedIn is now up to 70 million members across the globe, and is typically used by professionals of all shapes and sizes.  In terms of finding my audience, it’s a pretty safe bet that they are users.  Here are some of the things I do when I get stuck: 5 Tips for Using LinkedIn to Develop Blog Content Ideas Ask questions and get answers to seed questions around your topic areas and gather qualitative feedback.  Pay attention to the comments that folks leave.  There’s oftentimes golden-nugget ideas that can easily be turned into entire posts. Build and launch polls for more targeted questions, or for current topics of debate, around your focus area.  Not only does this give you a good feel for where potential readers stand on any given issue, but it will also deliver you a list of new readers to send your finished post.  The graphics that LinkedIn produces (with results) also make great images to include in your post. Launch a discussion on specific groups around the [...]

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Social Media & Human Evolution

In the past two days, I’ve been a part of two very powerful hugs. The first was with a childhood friend when she and her husband came for a visit to Columbus and Community Fest.  At the end of a wonderful (and much needed) evening, one final hug goodbye reminded me of how and why we’ve stayed friends after all these years.  The second hug was with my mom.  Just before dinner one evening, I could tell by the expression on her face that some of the health issues she’s been facing recently were wearing on her spirits.  Without knowing what else to do, I hugged her. Both of these hugs were real hugs – not simply the “pat on the back” type of hugs that we have all become so used to giving and receiving.  In that moment of real hug, a small chemical reaction occurs in the brain of each human involved.  The chemical emitted produces certain emotions and, with it, a sense of behavior. Powerful Hugs One of the most fascinating things I’ve read yet this year was a Fast Company story documenting the work of  Neuroeconomist Paul J. Zak, a professor at Claremont Graduate University.  Paul so believes in power of a hug that he makes a point to hug just about everyone he meets.  That behavior is one of the many things that has led to his Claremont campus nickname, Dr. Love. Zak is responsible for popularizing the term “neuroeconomics,” an emerging field that combines economics with biology, neuroscience and psychology. With an eloquent writing style and a good sense of storytelling, Fast Company’s contributing writer Adam Penenberg details his time working as one of Zak’s test subjects in three-part experiments.  Why is this important?  Dr. Zak has discovered, for the first time, that social networking triggers the release of the hormone Oxytocin, the chemical present [...]

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35 Things You Can Do To Have Better One-To-One Meetings

Anymore, I’m selective with the meet-ups and events I attend locally.  I have to be.  However, things out of my own backyard are a different story since I don’t know most of the folks there. I do enjoy going the local events, but time is a scarce resource and I’m forced to limit myself to 5-7 face-to-face meetings per week.  My networking plan, at a relatively high level, looks something like this: Attend larger events to meet new people Use social networks to scout people before those events and stay in touch afterward As much as time and location permits, meet as many of these folks as possible in a one-to-one setting Why does one-to-one matter?  Honestly, the answer to this question could be an entirely separate blog post.  But let me sum it up in a few brief bullets: Real trust is built with one-to-one human connections and undivided attention Some studies suggest that up to 93% of what we communicate happens via non-verbal queues (which also happens frequently in one-to-one conversations) One-to-one meetings help to lay the foundation of context for deeper relationships We, as humans, tend to get closer to one another when we meet in one-to-one settings.  With that said, here’s a list of some of the things I’ve learned over the years that have helped me to grow my network: 1.  Use Tungle or Google Calendar to make appointment scheduling easier and more efficient 2.  Try to be on time.  You’re not always going to succeed.  Life happens.  But try as hard as you can. 3.  If the other person is late, be gracious.  You never know if they or their loved one has been in a traffic accident. 4.  Make sure you have a way to get a hold of your meeting contact.  Make [...]

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