#FollowFriday: Gini Dietrich + Spin Sucks + Spin Sucks Pro

Gini Dietrich

You know what’s cool about the world we live in? We can get to know people who are plane rides away through the Internwebz.  We can read their stories and writing styles on blogs, we can talk to them on Twitter and Facebook and email and see their facial expressions in video and pictures. We can come […]

If You Could Only Choose One

If You Could Only Choose One

Every now and then I use social networks to ask people questions that I find interesting. Here’s what today’s was: Here are YOUR responses less than one hour after posting this.  Be forewarned, this is a lengthy post, but I have some insights at the bottom that might interest you.  Keep scrolling, okay? From Twitter […]

5 Tools You Can Use to Build a Targeted Twitter Following


We’re back to tools and presence again.  This post is actually a follow-up to last week’s post on how to benchmark your Twitter presence.  A lot of you said that was helpful. Now that you’ve figured out where you stand, in terms of how you use Twitter and where your influence lies (in relation to […]

How Serendipity Works


Serendipity seems to happen in business much more than it used to.  Why?  There are folks like you and I using social media tools that have increased the frequency of serendipity. Yet it’s still one of the hardest things to explain to business folks.  There’s no “serendipity metric.”  There probably never will be either. Sometimes things […]

5 Ways to Assess How Influential You Are on Twitter


I have the pleasure of lending NateRiggs.com to Cheryl Harrison for this guest post.  Cheryl has over 10 years of experience using social media tools, going way back to the days of AIM chat rooms, LiveJournal and GeoCities. Cheryl is an agency-reared marketer, a member of the Columbus Yelp Elite (where she has written over 2oo […]