Posts Tagged ‘Social Network’

Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base

If you missed yesterday’s post in my Facebook series, we talked about page design with the savvy cool kids from Fandura. Elijah and Mark share some great insights in the video interview. As a bonus, they left a resource comments for you to download.  It’s rock-solid info and it’s free, so go back in time and snatch it up, okay? Today, we’re move to the next phase of getting results from your business efforts on Facebook — growing your fan base. Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base Attracting the right people to your fan page is what’s going to help you build the brand awareness for your business. Today, we’ll talk about 4 different approaches that will ultimately help you promote your page to the folks that matter most to your business. And by the way — please take that last statement into real consideration. Who are the folks that matter most to your the success of your business? Have you thought about that recently? Is it always your customers? In tomorrow’s post you’ll see a short Skype interview with my friend Gini Dietrich, where she shares some of the secrets behind how her agency uses their Facebook page and who they target. Cool?  Shall we get started then? Approach 1 — Organic Fan Base Growth I always recommend that businesses start their fan base growth organically. So what does that mean? Whether you are an independent contractor or a larger company with multiple employees, you have folks that you are already friends with on Facebook.  Not every one of those friends will be someone who has interest in the type of work you do or the type of business you run, but some will.  They can also act as a fan base referral source, as long [...]

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Be Careful What You Say — Examples of Social Media and the Law

I’d like to welcome guest blogger Ashley Spade to the floor today.  Ashley is currently a law student and you can find here on Twitter at @ashpade. _____________ It is estimated that a total of 234 million people in the United States age 13 and older use some form of social media on a regular basis, with 9 out of 10 internet users accessing social media. According to one estimate, social networks now account for 22 percent of all time spent on the internet in the U.S. It should come as no surprise that social media has found its way into the workplace. In terms of promotion and marketing, social media can fit nicely into the business world. In terms of posting your opinion on much your boss sucks or even posting things that could be seen as trademark infringement, social media can get you into trouble at the workplace. Eric B. Meyer, of the labor and employment branch of Dilworth Paxson LLP, says that a company can and likely will monitor use of social media by their employees. Keep in mind that what you say and what you post reflects not only on you, but your employer. There is no law against using social media. However, what you post may be in direct violation of your company’s ethics policy. Some recent examples of social media having a direct impact on a person’s employment status include: A Connecticut woman was fired after she posted disparaging remarks about her boss on Facebook A Florida teacher was fired for posting vacation pictures of her in a bikini and subsequently found it difficult to find employment elsewhere A man in Indiana was fired for posting comments saying he didn’t like an energy drink that happened to be made by the company he worked [...]

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How To Build Presence on Twitter Like a Pirate

If you’re not using ManageFiltter Pro as a tool to help you build presence and follow the right people on Twitter, you should be.  And by the way, I’m not affiliated with the company at all and they don’t pay me a dime to write about them … at least not yet, anyway. Why am I recommending it then? Because ManageFlitter is a Pirate’s best friend.  Yarrggghh! Aside: I use the word pirate in the cool and lovable sense – not the whole rape and pillage your village deal that’s often associated with Pirates.  Just so you know… 5 Easy Steps to Building Presence on Twitter Like a Pirate Begin by making a list of the people you would like to emulate on Twitter. This can be people you look up to or even a list of your top competitors. Make sure to include their Twitter names on the list. Log on to you ManageFlitter Pro account and click over to the follow tab at the top. Next, make sure you have opened the People Adder tab on the left sidebar.  See below. Insert one of the names on your list into the “any topic” box you see above. If you want to really zero in on a specific location, fill in that box too.  As an example, let’s say you were traveling to Chicago in in the next few weeks — that would be an appropriate location to fill in if you wanted to want to make new friends before your trip.. Click “Find People” and give ManageFlitter Pro a chance to hoist it sales.  Yarrggghh!  It will look like this… Each individual whois pulled up will have tweeted the name “lewishowes” in the past few days.  Usually that indicates some type of affinity such as a conversation or re-tweet..  For bonus points, [...]

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