Posts Tagged ‘Social Media’

The Personal Brand: Daily Work List

In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you.. – nate One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade. When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do. Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers. What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved. Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need. The Personal Brand: Daily Work List Create a new weekly content approach on nateriggs.com, [...]

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3 Cool Kids You Should Stalk This Week

Hey now! Welcome back! This week we’re back at it with another edition of cool kids you should stalk, heading back up to visit some of our neighbors from the north. There’s lots of cool kids to get to in the midwest, and if I’ve not yet mentioned you, hang in there. I’ll get as soon as possible.  Speaking of things north, don’t forget that Content Marketing World is taking place in Cleveland ,Ohio September 6th-8th. If you haven’t registered, get on it and register today. It’s going to be a killer event, and I’ll have some tastey nuggets for you on 7 Jedi Mind Tricks for creating compelling video content. {Waves hand — this is the session you are looking for.} Likewise, if you’re a college student looking for career opportunities in the content marketing industry, check out Futures in Content Marketing. It will be the best investment you make in your career while you’re still in school. Register here. – @nateriggs 3 Cool Kids You Should Stalk This Week #7: Content Marketing Edition Each of these cool kids is just nice people. They also happen to be really savvy social marketing professionals as well as have a ton of other talents. It would be a good move for you to start your stalking now and get to know these folks. They’re already well on their way to being famous… Norman Witte III Twitter: @djmeph Blog: DJMeph.net Other: LinkedIn Stalkers Debrief: I first met Norm in a gas station somewhere between Dallas and Austin texas when we stopped to complete a challenge on the trip to SXSW last year. From his Twitter name, and the multiple photos where he’s sporting headphones, I already knew we shared a love for the underground scene. I merely listen to DJ’s masterfully spin records. Norm, on the other hand, is one few and [...]

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