Posts Tagged ‘Social Media’

Jump Start Blogging & 26 Completely Random Cables

The thing about grinding your blogging practice to a halt is that it’s incredibly difficult to start up again.  Cold engines and dormant batteries don’t necessarily want to turn over immediately when you twist the key. The result is being caught stranded, of course. Most midwesterners and northerners make a point to keep tools like jumper cables in the trunk for just such “stranded” occasions. Jump Start Blogging So what do you do? What happens when you find yourself stranded as a blogger and you need to get the engine turning once again.  What cables can folks like us use in jump starting? This post is as much for my own head as it is for yours. Can we be stranded together? It’s no joke — I’m absolutely guilty of being stranded for the last few months, stuck with keys to a cold, frozen engine on the very platform that helped me travel the interwebz at high speeds. In a BIG way, blogging helped me become who I am. Yet, I’ve really not been who I am recently, huh. Sorry. There’s a lot of reasons for my choices over the past few months, some intentional and others unintentional. I’m not going to go into right now, and in a sense, it doesn’t really matter anyway. What does absolutely matter, is the jump start. Here’s a first take at my list of potential jumper cables, for me and you to share.  If you have ideas that have worked for you, by all means, add them in the comments.  I could use your help right now… 26 Completely Random Cables for Bloggers Compilation posts make good cables. Curating the opinions of others around you can spark ideas and delight readers. Self analysis is a powerful jumper. Try going back through your old work after a long hiatus. Fresh eyes can [...]

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3 Basic Mindsets of Video Content Programming

Remember this guy? BAM! You probably have watched Emeril Legasse Live a few times, or at least paused for a moment while surfing through the channels. Yelling the word “Bam!” while adding an ingredient that would always seem to take what ever dish he was concocting “up a notch”. Emeril uses his personality, knowledge and passionate delivery to excite his audience about the art of cooking. Those folks identify with him, and because they do, Emeril Live! has become one of the most popular cooking programs in the history of the Food Network. Media Networks In content marketing, we’ve gotten stuck on using the word “publishing”. The large majority of the folks leading the charge in that new industry have had long histories as writers or editors with publishing companies. It’s not surprising that the industry jargon would lean towards publishing words and phrases. But what about video content? What about YouTube? Pew Internet Research states that 52% of all adults in the US consume online video. These same folks average 13.6 hours of viewing online video per month while YouTube serves up about 182 online videos per month. While Nielsen’s research shows that T.V. is still the leader in capturing and holding the attention of the U.S. audience, the gap is closing fast. When I recently asked the folks at Content Marketing World who in the room was considering online video as part of their content marketing strategy, every single hand went up. For the broadcasters and television networks, content has always been about programming. Getting the audience to tune in to weekly programs like Emeril Live is what has created the sense of affinity with viewers, persuaded their loyalty and ultimately driven product sales for advertising brands. 3 Basic Mindsets of Programming As humans, we all have attention deficit these days. There’s simply too much to consume and it just keeps coming with [...]

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