Posts Tagged ‘Social Media’

The Fascinating Personal Brand of Tim Tebow

As of this post, the Green Bay Packers are still undefeated. Guys like Tom Brady and Ben Rothelsberger each sport glitzy Super Bowl rings on as a testament to their incredible professional football resumes. It’s not surprising that the Bleacher Report lists the Top 5 NFL Quarterbacks for the 2011 season in the following rank order: Aaron Rodgers – Green Bay Packers Tom Brady – New England Patriots Drew Breeze – New Orleans Saints Matthew Stafford – Detroit Lions Eli Manning – New York Giants Sure, I think Eli’s brother Peyton has been sorely missed this season due to a neck injury.  That explains why he’s not included on the list. Rothlesberger rubs a lot of people (especially sports writers) the wrong way which may explain why he’s not present in the top five. But this year, we stuck in state of fascination. Who are we all the radio DJ’s talking about? Where is the buzz focused on social media? Love him or hate him, who’s the quarterback that seems to be mind this season? None other than the young Timothy Richard Tebow. Fascinating Personal Brands I’m knee deep into my second pass at Sally Hogshead book on how brands and people keep us fascinated.  You’ve seen me mention it here before, and if you haven’t picked it up yet, make it a goal to read (or listen) to it before the New Year.  It will change how you look at your products, services and even your own personal brand. While I obviously don’t know Tebow and haven’t reached out and asked him to take the Sally’s F Score assessment, I’m willing to bet my bottom dollar that Tim unkowingly leverages three of the seven Fascination Triggers from Sally’s work: Mystique — This Trigger is defined by the presence of unanswered questions which fascinates us by causing a desire to want to solve [...]

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3 Cool Kids You Should Stalk This Week – Search Marketers Edition

I’m glad to be bringing back my cool kids series. In 2011, these posts are by far some of the most fun to write. This week we”ll take a look at some of the coolest kids I recently met while attending MediaPost’s Search Insider Summit in Deer Valley, Utah as a brand panelist on social media and search.  It was an incredible conference choc full of true forward thinkers in the space. You’ll see some more of what I learned at the show recapped this week on nateriggs.com. For now, let’s have a look at the cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #8: Search Marketers Edition   Michael Coccagnia Twitter: N/A Google Plus: Michael Coccagnia Other: LinkedIn Stalkers Debrief: Michael is simply good peoples in my book.  With companies like Arthur Anderson, Microsoft and now Google DoubleClick in his background, he’s lived in more places around the world than most people have visited on vacations and work travel combined. He’s extremely sharp in the game of search marketing, and one of those few “left and right” brained people who can translate tech speak and engage on interesting social conversation.  If you’re thinking about exploring some work with DoubleClick in your company, definitely get in touch with Michael. He’s intelligent, fun and a genuinely down to earth guy. Aaron Goldman Twitter: @AaronGoldman Blog: GooglyLessons Other: LinkedIn Stalkers Debrief: As soon as Aaron started dropping a freestyle rap on search one night at the conference, I knew he would be a dude I wanted to stay in touch with.  Aaron is the top marketing dog at Kenshoo, an industry-leading search software company backed by Sequoia Capital and serving more big companies than you can shake a stick at. He’s also the author of Everything I Know About Marketing I Learned [...]

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