Posts Tagged ‘Social Media’

Facebook Advertising & The Timeline Cover Photo — A Debate to Close Out 2012

I really wasn’t planning to write this particular post, but a few comments between myself, Jason Keith and Heather Whaling has sparked my curiosity on some of the other implications of Facebook’s new(er) Timeline Layout. Yesterday, we looked at what I thought was a pretty neat application of Timeline’s cover image, and how ABC’s hit series, Modern Family, is using it to build awareness and advocacy among their Facebook fan base. Go back and dig into that short post and comments to catch up for today. You Are So Emotional! And, so am I. We humans are mere buckets of emotions wrapped up neatly in skin and clothes. Marketers and advertisers have come to understand that as a core tenant of reaching audiences with the right message that evokes the emotional triggers that lead to purchase decisions, right? Fail to uncover and spark those triggers, and the failure of your product, service , campaign or even your business as a whole lies around the next corner. Earlier this morning, my friend Anthony tweeted to me a Forbes article entitled: Why Ads Grab You More on Facebook Than on TV or the Web. The article details two related studies by Nelisen’s NeuroFocus that delve into the how we as humans neurologically engage with more premium websites like Facebook, Yahoo, and the New York Times. The summary bullets from the study are below: Compared to NeuroFocus norms, “premium websites” such as Facebook, Yahoo, and the New York Times deliver substantially more engaging experiencesthan the average website. Consumers do respond differently to premium websites oriented toward three different purposes: social networking, light news and entertainment, and hard news and commentary. These differences are represented neurologically by different levels of attention, emotional engagement, and memory activation. All of these differences appear to be related to the expectations people bring to these sites when they visit them, and these expectations, in turn, appear [...]

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A Modern Approach to the Facebook Timeline

I like this idea … a lot. Modern Timeline If you’re like Sarah and I, you love the Wednesday night antics of ABC’s hit series, Modern Family.  Maybe we like it because our family, in a sense, is anything but traditional. At any rate, it’s damn good comedy. When I saw that Modern Family had set up a Facebook page for the show, I couldn’t resist clicking through to see what it’s all about. The first thing I landed on was this update, sharing a customized (and mind you, custom sized) branded image that Facebook junkies everywhere can adorn as their cover photo on the new Facebook Timeline layout. While the consumer-driven verdict is undoubtedly out as to whether or not Timeline is a good move or not, I thought this was a neat approach from ABC to generate awareness for the show by tapping the advocates inside of their fan base. Sure, the 5 million and change fan count is a bit skewed. Always remember that anything popular on television will have a built in social fan base from the get go. What appeals to me most about ABC’s approach is that this cost virtually nothing to produce. Chances are that the folks at ABC have graphic designers on staff to do their bidding. Your Turn Could you make something like this work for your business?  Just how would you pull it off?   nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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