Posts Tagged ‘Social Media’

Personal Brand Wins: Checking In With Hannah DeMilta

If you’ve ever seen me do my talk on dead resumes and Building Brand YOU, you may have heard about my friend Hannah DeMilta already. She used Twitter and her own personal brand work to land a job in Sydney, Australia right after college Working to build your personal gets a bad wrap sometimes. Lots of people call it ego-centric, ‘salesy’ and even a waste of time. I disagree. Very much. I think Hannah’s story is a testament as to why college students should be spending as much time socializing socializing on the Interwebz as they do at college parties. Students should be using college years to start a blog and develop the discipline it takes to maintain a blogging practice. Hannah is already reaping some of the rewards from the efforts she’s made. Not to shabby… I was super excited when a Skype message poped up on my desktop saying that she’d be state side for a few weeks. During our lunch, I had the chance to check in with her as to what experience has been like living in Sydney, and working with in a high-growth agency like Switched on Media. How much work do you put into building your brand? What do you do? nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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5 Simple Steps to Learning from Your Blogs Top 10 Traffic Referral Posts

Have you ever done a Top 10 Posts post on your blog? Don’t feel bad if you haven’t. I’ve never haven’t either … until now, that is. I see lots of bloggers do this, and aside from getting your more popular work out in front of your readers, I think there’s some good learning that comes from making it a point to do this once every few months. For one, it gives you (as the blogger) an idea of what other people are reading and getting the most value from in your content. You can drill down to what type of styles work for your audience, what information seems to resonate with them and what keywords are drawing the most traffic for you. It’s also a chance for you to go back and reflect on some of the ideas you’ve written to see if there’s new angles that you can take on covering topics that are already popular with your readers. There are much more sophisticated ways to approach looking at your top posts, but you don’t always need to drill that deep. As a simple exercise, here’s how I’m approaching it. You can use these 5 easy steps if you’d like to try this on your own blog, if you like. Go into Google analytics or any other program you use and click through to your Top Content tab. Choose the time period you wish to report on. As a quick gut check, I’m looking at July 1st through August 1st. Pay attention to things like the number of visits versus visitor time spent on post. Do you notice any differences or similarities? Does anything pop out to you as interesting? Build the list with links in your Top 10 post. Now dig back into your content too look at the differences between [...]

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