My Summer of Facebook: Why Social Media is Social

social media is social

As an E.W. Scripps of Journalism at Ohio University student and an aspiring public relations and marketing professional, I’m active on nearly every social media. Some of my grades are even based on tweets, my title at NR Media group is ‘Social Media Specialist’ and I’m working towards a social media certificate. So why did I stop […]

How Pinterest Works

how pinterest works

Launched in 2010, Pinterest is a visual discovery tool that has quickly become a top social media in the world. The basic concept of Pinterest is to scroll through what seems like a never-ending screen of photos, quotes, infographics and more. When you see a ‘pin’ you like, you can ‘pin’ it to your Boards […]

The Future of Location Based Apps

future of location based apps

While we’ve all heard of Foursquare and checking in on Facebook, the future of location based apps reaches much further. Geofencing, in-store mapping and location-based ads have all seen their time to shine recently, and have a bright future ahead of them. Location Based Apps Now The idea of a SoMoLo customer base has been […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

The Role of Government on Social Media

government on social media

By now, nearly everyone has seen this tweet from @CIA on their timeline. But what does this mean for the role of government on social media, and how are government bodies utilizing social media? 1. Safety The Twitter Earthquake Dispatch allows people to be aware of an earthquake before it hits your area. One instance of […]