Posts Tagged ‘Social Media Strategy’

3 Basic Mindsets of Video Content Programming

Remember this guy? BAM! You probably have watched Emeril Legasse Live a few times, or at least paused for a moment while surfing through the channels. Yelling the word “Bam!” while adding an ingredient that would always seem to take what ever dish he was concocting “up a notch”. Emeril uses his personality, knowledge and passionate delivery to excite his audience about the art of cooking. Those folks identify with him, and because they do, Emeril Live! has become one of the most popular cooking programs in the history of the Food Network. Media Networks In content marketing, we’ve gotten stuck on using the word “publishing”. The large majority of the folks leading the charge in that new industry have had long histories as writers or editors with publishing companies. It’s not surprising that the industry jargon would lean towards publishing words and phrases. But what about video content? What about YouTube? Pew Internet Research states that 52% of all adults in the US consume online video. These same folks average 13.6 hours of viewing online video per month while YouTube serves up about 182 online videos per month. While Nielsen’s research shows that T.V. is still the leader in capturing and holding the attention of the U.S. audience, the gap is closing fast. When I recently asked the folks at Content Marketing World who in the room was considering online video as part of their content marketing strategy, every single hand went up. For the broadcasters and television networks, content has always been about programming. Getting the audience to tune in to weekly programs like Emeril Live is what has created the sense of affinity with viewers, persuaded their loyalty and ultimately driven product sales for advertising brands. 3 Basic Mindsets of Programming As humans, we all have attention deficit these days. There’s simply too much to consume and it just keeps coming with [...]

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The Personal Brand: Daily Work List

In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you.. – nate One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade. When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do. Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers. What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved. Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need. The Personal Brand: Daily Work List Create a new weekly content approach on nateriggs.com, [...]

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On Social Media Experts

For the last five years, I’ve wanted to study the mandoline. Someday, I will too. I’m fascinated by hyper-fast pickin guys like Jeff Austin, Sam Bush and Simon Mayor. They are experts at the mandolin. You can hear it when they play. Expertise What if I picked up a Mandoline tomorrow? What if I promised you that I would practice deliberately for 2-3 hours every single day, and I kept that promise. What if I kept that promise diligently for 7 years? In time, you’d notice that I’d started reading Mandoline Magazine (yes, it actually exists) and listening to bluegrass and folk and classical mandoline music whenever I had the chance. That would be kind of annoying, huh. Most folks who weren’t as into the mandoline as I was might get annoyed or think I’m weird, or even start to trashing my crazy passion for the instrument. I’d keep practicing though. And with each hour, I’d get better. In time, I’d being playing music. Then, faster music. nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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