Nate Riggs Blog | Restaurant & Retail Marketing Strategy
Learn Online Content Marketing & Social Media for Multi-Unit Brands
If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world. He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them …
Photo by fmgbain A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair …
A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my …
It’s debatable as to whether or not Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains – it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you are …
For some reason, it seems that a good deal of brand marketers expect their promotions on underdeveloped social media channels to drive immediate ROI. Unfortunately, that mindset seems to me like putting the cart before the horse. Why Television is a Wagon Full of Hay Most C-Level executives would probably agree that dollars invested in buying ad …
The Power of Habit: A Review from the Lens of a Marketing Student
Dear Content Marketers: Find Your Niche as Fast as You Can
Market Research Sources: 5 Simple Tips for Validating Insights
Social Restaurant Podcast: Identifying and Activating Brand Advocates
Content Marketing Examples and Heros Behind a Whiteboards
joe
great information, thanks!
<!--mfunc echo PHP_V
nateriggs
Thanks for reading and offering some additional id
Tom Repp
Hi Nat,
Love your approach. You are right
on the
Ian Cleary
Thanks Nate.
nateriggs
My pleasure, Ian. I think you made a smart move in
Circle Me
Connect With Me
Follow Me
