Posts Tagged ‘Social Media Strategy’

Chuck Hemann Shares More on Making Social Media Insights Work in the Enterprise

The first day at SocialFresh was a blast! Good content. Good questions from a very savvy and energized crowd and some of the nicest people you’ll meet in the social business industry. About Chuck Hemann One of my favorite talks yesterday was given by the illustrious and very accomplished Chuck Hemann. Chuck is the Director of Analytics for WCG in Austin, Texas and a regular speaker on the conference circuit. He continues to drive the social business industry to new levels through his involvement in organizations like the Society for New Communications Research and the Social Media Business Summit Track at the BlogWorld Expo. Best of all, Chuck is a fellow North East Ohio boy, born and raised North Ridgeville which is not far from Cleveland. It’s good to see talent coming out of the heart of the Midwest Check out our discussion from yesterday. I apologize in advance for the crooners music bed in the background. Chuck is so smart that he sometimes gets a classy music bed when he talks. nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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A Case Study on How Bloggers Can Win the Attention of Press

I’ve been a big fan of the work of Brian Solis for some years now. As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what’s changing in the digital space. In the case below, we’ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook’s coming IPO. By executing these tactics, he’s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal. All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers. Here’s a quick breakdown as to why his approach is as savvy as it comes. Timing is Everything I took this screen shot at about 6PM last night, not long after the article was published. To at least what I can see, Brian was one of the first bloggers to publish any commentary on this news, putting him in a position to capture a good deal of attention from others writing about the developments. How did I happened to find it so fast? The credit goes to a tweet I found from my friend Kelli Nowinski. Not only were Brian’s readers flocking to the post, they were sharing it as well. There’s value in the social proof that comes with being a participant in growing a meme. Brian’s credible personal brand presence online combined with an info hungry audience quickly propelled a meme into the web. When I clicked through to his post, here’s the first thing I saw: Headlines are Mission [...]

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