Posts Tagged ‘Social Media Strategy’

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair warning. New Marketing Books I’ve Read and Recommend Please note that while this is a numbered list for order’s sake, in no way is this a ranked order. The list reflects the order of how the titles randomly popped in my head. The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls and Dick Summer Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith What the Plus! Google+ for the Rest of Us by Guy Kawasaki Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pullizzi Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers and Jason Falls The Carrot Principle by Adrian Gostick and Chester Elton Why We Buy – Paco Underhill Influence by Robert B. Cialdini Putting the Public Back in Public Relations by Brian Solis and Deirdre K. Breakenridge Made to Stick: Why Some Ideas Survive [...]

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How To Use Buffer to Manage Twitter for Business

A few times each year, I take a long and hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my own content as well as curating your awesome posts and tweets. For the last few weeks, I’ve been sucked into one of my personal reviews, and I want to share with you one of the tools I’ve opted to add to my personal social business tool kit, in part because it’s particularly helpful in using Twitter for business marketing. Why I Use Twitter for Business Marketing Perhaps I’m biased here, but keep in mind that I asked you to mark my words when I made the claim that eventually … Twitter will win. I’m looking forward to seeing Tom Webster present the findings of the Edison Research study at BlogWorld this June, as it seems to point to findings that suggest the same. I’ve always been able to derive a solid base of results from using Twitter for business marketing. It takes a significant investment of time and effort, but in the last few years sharing content and engaging with you nearly everyday has helped me to increase top-of-the-funnel opportunities such as: Discovering new tools, research resources and savvy peers that have helped forward my own business goals. Finding speaking opportunities at conferences like Content Marketing World, BlogWorld, Foodservice Social Media Universe and literally dozens of other national events. Building an audience and subscriber-base for my blog by distributing my posts on Twitter. I still remember how tough it was to build subscribers before Twitter so trust me when I say that all of your gracious mentions, Re-Tweets and [...]

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5 Social Media Measurement Tools for Building More Effective Marketing Channels

It’s debatable as to whether or not the Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains — it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you already are thinking about how your going to build more presence and gain the right audience across your social media networks to make them more effecting marketing channels for your business. That’s good too. I promise you that in time, making the effort will lead to better business results that actually make an impact on your business KPI’s. 5 Social Media Measurement Tools for Building More Effective Marketing Channels When talking about content marketing and social media, there are three different genres of metrics that apply to nearly all of your efforts. Publishing Metrics — how much content are you publishing and how frequently. Are you meeting or exceeding your own goals? Presence Metrics — how is your fan or follower base expanding? Is it growing at an effective pace and among the right audience? Business KPI’s — are your social media channels and activities producing results that will make your CEO give nice warm hugs? In order for social media networks to actually do something for your business and get those warm and fuzzy CEO hugs, you first have to build your social media outposts to be effective marketing channels. Trust me when say that doing that will take a concerted investment of time and effort from you and your team. You will need consistently create to tons of good quality content, and even task and train people in your business to be responsible for monitoring social media channels to respond to your brand’s fans and followers. Bu back to measurement — how [...]

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