Posts Tagged ‘Social Media Policy’

Mike Brown on The World’s Simplest Social Media Policy

One of the people I feel so fortunate to have worked with over the course of 2010, who has increased the velocity of my business is my friend, Mike Brown. If you follow my stream, you’ve probably seen Mike and I talk back-and-forth on Twitter.  What’s interesting is that he and I use Twitter quite a bit for both personal and business communication, much like how some folks use text messaging or chat.  That just seemed to happen naturally.  On Twitter, Mike goes by his brand name, @brainzooming.  Interested in thought-provoking content and conversations on creativity, innovation and social media?  Want that seasoned with a dash of snark and humor? If so, Mike’s stream is a good place for your eyeballs… I’m honored to have Mike guest post for the first time ever on nateriggs.com.  Hopefully there will be more to come. Meet Mike. The World’s Simplest Social Media Policy Has coming up with a social media policy been on your to-do list for quite some time now? You should really have a solid social media policy or at least some guidelines. And there are a variety of places online to either find what others are doing or create a slightly less than generic version for your organization by answering a few questions. Until you have the quality time to do that homework, below is a simple, straightforward social media policy (which you can implement today). It doesn’t cover every legal twist and turn, but it will keep you out of a whole bunch of potential social media snafus. Behold the world’s simplest social media policy: “Will what you’re about to share online offend, surprise, or shock your Spouse Mother Employer (current or future) Clients (current or future) Business partners (current or future) Coworkers Children in a way which critically jeopardizes your relationship? If you [...]

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Social Media Corporate Policy – Interview with Southwest Air

There’s been a ton of hype in social media about Southwest Air for quite sometime now, and that’s not surprising.  This company has ventured into using blogs and Twitter to listen to and keep their customers informed. Southwest also delivers on the promises they make.  Today was actually my first time flying the airline and I was in no way disappointed.  From start to finish, they absolutely delivered a better transportation experience. Their people are friendly and real.  No fancy uniforms.  No high jargon.  The entire staff acted like human beings and treated their customers in the same fashion.  It’s ironic that, on the plane, I was finishing the chapter in Trust Agents that details the “One of Us” principal.  After being on the plane for only a few minutes, I felt like the captain, crew and Randy was “One of Us.” For the record, because of my experience today, Southwest has my business whenever I fly.  Or at least until some other airline finds a way to do it better.  But good luck with that, guys.  You have a lot of catching up to do. But here’s what really impressed me. As we were preparing to land in Minneapolis, I ended up in a conversation with Randy, one of our flight attendants.  Randy is a down to earth and funny guy, and I really appreciated his kind service during the trip. I had recently stumbled across this article in USA Today about airlines testing in-flight WiFi (thank God that’s happening!  It’s about time we figured that one out).  So, that being at the top of my mind, I asked Randy, “Is Southwest looking into WiFi on planes?” Randy laid it out and told me everything he knew.  I learned that Southwest had been testing out the new technology on four [...]

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