The Golden Circle at #Sochi2014

Simon Sinek - #Sochi2014 - NR Media Group - Morgan Meade

Wondering why brands having nothing to do with sports feature athletes in their messages? This post will tell you how technology is letting brands deep inside what makes our brains tick. Last week, we covered how we become conditioned to social media habits, and how technology is changing the way everyone involved experiences the Olympic […]

Crowdsourcing in #Sochi2014 with OpenStreetMap

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Yesterday, we highlighted digital social media trends surrounding the Winter Olympics. Today, we examine a specific digital marketing technique that transcends social media platforms. Amongst the hype surrounding the 2014 Winter Olympic Games in Sochi, one popular content marketing technique has gained significant recognition. Crowdsourcing has caught the attention of fans and Olympians alike, and […]

Fascinating Olympic Digital User Trends from Social Sochi 2014

tweets at Sochi 2014

Digital user trends are changing how we experience the Olympics… In this post, we’ve highlighted the gold, silver, and bronze networks of the “Sochial” Olympics  – Twitter, Facebook, and Instagram – and we’ll take a look at how brands and athletes are performing in their respective events using these tools. Articles across the internet proclaimed […]