Crowdsourcing in #Sochi2014 with OpenStreetMap

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Yesterday, we highlighted digital social media trends surrounding the Winter Olympics. Today, we examine a specific digital marketing technique that transcends social media platforms. Amongst the hype surrounding the 2014 Winter Olympic Games in Sochi, one popular content marketing technique has gained significant recognition. Crowdsourcing has caught the attention of fans and Olympians alike, and […]

Fascinating Olympic Digital User Trends from Social Sochi 2014

tweets at Sochi 2014

Digital user trends are changing how we experience the Olympics… In this post, we’ve highlighted the gold, silver, and bronze networks of the “Sochial” Olympics  – Twitter, Facebook, and Instagram – and we’ll take a look at how brands and athletes are performing in their respective events using these tools. Articles across the internet proclaimed […]