How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches on things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

How the Google Hummingbird Update Gets People Talking

Google Voice Search - NR Media Group

Since Google’s Hummingbird update, we look a little more sane when voice searching through our devices. Have you noticed fewer people angrily repeating “keywords” into their phones? Maybe, you’ve gradually gotten more specific with your text searches without even realizing it. You can thank Google Hummingbird, the silent algorithm revision  launched before their 15th anniversary […]