How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches on things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

Meet Jim Lecinski from Google

My brain is flooded with new and exciting information right now. BMA Engage is in full swing and we’ve just finished day one of some really thought-provoking presentations – from folks like Fred Wiersema, an ISBM fellow and author of The Discipline of Market Leaders and Customer Intimacy, and even Beth Comstock, Chief Marketing Officer […]

A Contest for Small Business Entrepreneurs from Oxiem Marketing Technology

My buddy, Billy Fischer, let me in on something he and his company are up to.  If you can’t view the video, watch it on my YouTube channel. I previously mentioned the work that Oxiem did with the Ohio High Point Center.  It’s quite innovative.  Notice how organized the social content sections are and that they […]

Results from my First 26.2 in the Columbus Marathon & TweetMyTime BETA

I ran my first 26.2 miles at the Nationwide Better Health Columbus Marathon Sunday.  It for sure won’t be my last.  As hard as I trained, I still missed my goal of a sub 3:10 time, which would have qualified me for the Boston Marathon. See the happy look on my face?  Kristen McEnery snapped […]

Interview with AJ Gerriston of 451 Marketing

One of the first panel discussions I got to see at the Inbound Marketing Summit was Innovative New Marketing Programs Using New Media. Moderated by Chris Brogan, this panel addressed a variety of new tools available to marketers.  Everything from selecting the right video publishing platform to search optimization was discussed in the chat. During the […]