Posts Tagged ‘Search’

Meet Jim Lecinski from Google

My brain is flooded with new and exciting information right now. BMA Engage is in full swing and we’ve just finished day one of some really thought-provoking presentations – from folks like Fred Wiersema, an ISBM fellow and author of The Discipline of Market Leaders and Customer Intimacy, and even Beth Comstock, Chief Marketing Officer of GE. The panel discussion on Engaging the Business Buyer in the Near Future was incredibly fascinating.  That last link is a recap post from Brent Brotine.  It’s well done.  Check it out. Following the close of the discussion, I was privileged to  have a few minutes with Jim Lecinski, Managing Director of U.S. Sales & Service for the search Goliath, Google. Here’s what he had to say: What’s your take on Jim’s comments?  Are you using Google to its full extent in your business?  And just how important is video to your B2B marketing efforts? nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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A Contest for Small Business Entrepreneurs from Oxiem Marketing Technology

My buddy, Billy Fischer, let me in on something he and his company are up to.  If you can’t view the video, watch it on my YouTube channel. I previously mentioned the work that Oxiem did with the Ohio High Point Center.  It’s quite innovative.  Notice how organized the social content sections are and that they are located front-and-center on the homepage.  You almost can’t help but click around and explore. Likewise, Oxiem’s design gives the user (you) a fair amount of control over the viewable content.  Maybe you’re not on Twitter, but you like Facebook.  That’s cool.  You can choose to only click there.  See the point?  Oxiem has given visitors the option on how they would like to convert.  In my opinion, that’s just some awesome web design. So, now you’ve seen Oxiem’s work.  Ready for the contest?  I would read below first.  But when you ready to go, click here to enter The Digital Launch Pad Web Marketing Giveaway.  Good luck! The Rules and Selection Criteria Only one (1) entry per company Applicants must submit 250 word statement about why they need a new digital marketing program and website, as well as basic organization information Company/organization leadership team must be involved in the process Company can have no more than fifteen (15) full-time employees Must be headquartered in the central Ohio area Entry deadline: Feb. 1, 2010 Winner announced: Feb. 15, 2010 What the Winner Will Receive Planning Information architecture and user experience strategy development sessions Sitemap and wireframe development Design Homepage design concepts User experience design throughout all unique pages Dynamic, branded interface design with user-rich functionality Content page design concepts Design approval Web Development Server setup CMS development and implementation Module development Content migration and development Organic and paid optimization program implementation Site testing and debugging [...]

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