Posts Tagged ‘Search’

Meet Jim Lecinski from Google

My brain is flooded with new and exciting information right now. BMA Engage is in full swing and we’ve just finished day one of some really thought-provoking presentations – from folks like Fred Wiersema, an ISBM fellow and author of The Discipline of Market Leaders and Customer Intimacy, and even Beth Comstock, Chief Marketing Officer of GE. The panel discussion on Engaging the Business Buyer in the Near Future was incredibly fascinating.  That last link is a recap post from Brent Brotine.  It’s well done.  Check it out. Following the close of the discussion, I was privileged to  have a few minutes with Jim Lecinski, Managing Director of U.S. Sales & Service for the search Goliath, Google. Here’s what he had to say: What’s your take on Jim’s comments?  Are you using Google to its full extent in your business?  And just how important is video to your B2B marketing efforts? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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A Contest for Small Business Entrepreneurs from Oxiem Marketing Technology

My buddy, Billy Fischer, let me in on something he and his company are up to.  If you can’t view the video, watch it on my YouTube channel. I previously mentioned the work that Oxiem did with the Ohio High Point Center.  It’s quite innovative.  Notice how organized the social content sections are and that they are located front-and-center on the homepage.  You almost can’t help but click around and explore. Likewise, Oxiem’s design gives the user (you) a fair amount of control over the viewable content.  Maybe you’re not on Twitter, but you like Facebook.  That’s cool.  You can choose to only click there.  See the point?  Oxiem has given visitors the option on how they would like to convert.  In my opinion, that’s just some awesome web design. So, now you’ve seen Oxiem’s work.  Ready for the contest?  I would read below first.  But when you ready to go, click here to enter The Digital Launch Pad Web Marketing Giveaway.  Good luck! The Rules and Selection Criteria Only one (1) entry per company Applicants must submit 250 word statement about why they need a new digital marketing program and website, as well as basic organization information Company/organization leadership team must be involved in the process Company can have no more than fifteen (15) full-time employees Must be headquartered in the central Ohio area Entry deadline: Feb. 1, 2010 Winner announced: Feb. 15, 2010 What the Winner Will Receive Planning Information architecture and user experience strategy development sessions Sitemap and wireframe development Design Homepage design concepts User experience design throughout all unique pages Dynamic, branded interface design with user-rich functionality Content page design concepts Design approval Web Development Server setup CMS development and implementation Module development Content migration and development Organic and paid optimization program implementation Site testing and debugging [...]

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Results from my First 26.2 in the Columbus Marathon & TweetMyTime BETA

I ran my first 26.2 miles at the Nationwide Better Health Columbus Marathon Sunday.  It for sure won’t be my last.  As hard as I trained, I still missed my goal of a sub 3:10 time, which would have qualified me for the Boston Marathon. See the happy look on my face?  Kristen McEnery snapped this shot at about mile 23 in Grandview.  I was hurting by that point. A recurring theme from the speakers at TedxColumbus last night was that it’s OK to fail.  I agree with that.  We learn more from our mistakes than we do from our successes.  Here’s what I learned from failing to hit the mark on my  run time in my first full marathon: Start tapering a week later.  For this race, I started cutting down the miles about three weeks out.  I peaked on my performance ability about a week too early. Don’t freak out and buy new shoes just before the race.  This is an all-around bad idea and a rookie mistake.  My legs were not used to the shoes. Pre-race nutrition is MUCH more important than I thought.  Hamburgers and Jacob’s birthday cake is not really a sufficient source of fuel. Duh. Starting with faster runners messes with your head.  Shortly after the 10K mark in the marathon, all kinds of people were whizzing by me.  I felt even slower. Reverse splits?  Frankly, the first time I even heard that term was after crossing the finish line.  Apparently it’s a good idea to NOT bolt out the starting gate like a bat out of hell.  Who knew? I made tons of rookie mistakes, and now know better for the next race.  Thanks to everyone who congratulated me in person, on Facebook, and even on Twitter.  I really appreciate all of your [...]

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