Posts Tagged ‘SBS Clients’

Skype Session: Sam Falletta on Building Social Media Into Your Company Culture

I talk about Incept (client) quite a bit here, and there are a few reasons for that. We’ve been working together for nearly a year now and have had time to implement the strategies we’ve developed. The human business team is up and running and doing quite well. These guys can execute just about anything I throw at them.  That’s really important if you want to get something back from your efforts in strategy implementation. It’s time you meet Incept’s leader, Sam Falletta.  I like this chat we had because Sam is very realistic in terms of explaining some of the finer points regarding what social media has done at Incept at the company culture level.  These guys are doing it.  Right now.  Today.  Incept is a good example to look at when you are building social media in your own company. Here’s Sam… How are you building social media tools into your company culture? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Good Strategy Focuses on Business Objectives & Baselines for Measurement

There are plenty of ways to measure success outside of ROI.  I hope that yesterday’s post helped to shift your paradigm on the investment part of ROI and the humans behind your social web tools. Measurement is absolutely critical in any project.  Without measurement, do we ever really know if our work has been a success?  We don’t.  We can’t.  Enough said. Long-Term Goals vs. Short-Term Objectives At Social Business Strategies, our clients invest money in our ability to help them build business communication strategies that leverage social web tools.  They hire us to help them build Human Business Teams, from the people inside their organization, who end up manning the social web tools and producing social media.  To show them how the needle moves, we have to break things down into long-term business goals and short-term business objectives. In most most cases, the long-term goals are typically tied to external functions like awareness, annual revenue and profit.  In order to reach those long-term goals, shorter-term actions need to be taken to reach immediate objectives.  By setting clear baselines up front, we gain understanding as to how and where the needle must move, and the efforts it’s going to take to create the movement. To highlight this, let’s use as an example our client Incept Corp.  We’ve not officially started implementation of the strategy as of this week, but here are how the goals and objectives break down: Long-Term Goal: Develop an offering for their blood center clients that helps them with blood donor recruitment, creating an additional revenue stream.  (There are financial numbers attached to that goal, but that’s between them and us.) Short-Term Objective: Call centers typically have a fair amount of turnover.  With that in mind, our objective is to focus their Facebook Fan Page on showcasing their [...]

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