Posts Tagged ‘Revenue Models’

Social Media ROI with Christopher S. Penn, Co-Founder of PodCamp

Most people know Christopher S. Penn as one of the founders of the popular unconference, PodCamp.  He and Chris Brogan started a revolution by designing a conference where everyone was a could be a rock star. I had the chance to hear Christopher present his Social Media ROI 101 deck at the Inbound Marketing Summit.  It’s packed with great ideas and solid information on looking at profitability and the conversion funnel, and a few useful resources and simple formulas.  The slides are embedded a little lower down for your to check out. At the very end of the last day at IMS09, I happened to bump into Chris.  He was cool enough to let me interview him on his presentation.  If you’re using social media in your business, pay attention.  He lays it all out. It seems so simple when he explains it, right?  I think one of the most unusual things has happened in the last 18 months.  For some reason, people seem to think that because of social media, the definition of ROI has changed. As Christopher points out, it’s still all about cash going in and out of the black box. Any thoughts or comments?  How are you justifying the amount of time and effort you put into things like PodCasts and blogs?  What about LinkedIn or Facebook or Twitter? Is it worth it?  How do you know? PS.  Almost forgot the slides… Social Media ROI 101 View more documents from financialaidpodcast. nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what [...]

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Social Media ROI: Bloomtastic.com & LinkedIn

For the last five years, Heather and Jayson Waits have owned and operated Bloomtastic Florist in Columbus Ohio.  The couple sells their products at a retail location through special event services like weddings and funerals, and via their eCommerce site.  Jayson is also an avid network marketer who Blogs at his Go MLM Biz Blog.  Capturing their share of the market in Columbus is always a challenge against competitors  like Flowerama, Columbus Florist and Desantis Florist all battling for customer dollars. But Heather and Jayson are sharp competitors.  Aside from building and optimizing their own eCommerce site as well as doing their own local directory submissions, the couple is  using social networks to drive paying customers to their business. See for yourself: This is the letter Heather used to reach out to a targeted group of 500 male LinkedIn users living in or around the Columbus Ohio area. Heather’s message hit a home run.  Here’s why: The approach was brief, respectful and readable – less than 10 seconds. It references the common group connection between her and the end recipient. It directly explains why the timing of her message is relevant. Rather than pushing her products, the message makes an exclusive offer to the group. The message provides a unique LinkedIn promotion code for order tracking and to apply the discount.  The code also gave Heather and Jayson the ability to track phone and walking orders. Heather completes the conversion process with a strong call to action and a link to her eCommerce site. ROI 871 unique visits on bloomtastic.com week of Valentines Day 2009. 59 site visitors came from Twitter.com. 44 site visitors came from LinkedIn.com. Overall 6% increase in sales from Valentines Day 2008 while industry sales were down 20% due to the holiday falling on a Saturday. [...]

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