How to Leverage Email Marketing Best Practices for Your Brand

email marketing

In today’s digital world, all communication is not created equal. Choosing the right Email Marketing Service Provider can help to ensure that the content you send out is effective for your readers. Email Marketing Service Providers (ESPs) give their users a platform to create email campaigns to send to content subscribers. Unlike single-user/small-scale email providers […]

Restaurant Marketing Goes Hand-in-Hand with Media Production

media production camera

One of the best ways to connect with a target audience in today’s increasingly media-saturated world is through recipe videos. These digital gems are perfect for restaurants that want to embrace multi-media production strategies and connect with customers in a personal way. The only catch? Knowing how to create one the¬†right way. Edison Research, a […]

How do mirror neurons affect our use of social media?

How do mirror neurons affect our use social media

Monkey see, monkey do. The history behind that idiom has an impact on actions we all take today. The scene was 1992 in Parma, Italy. Bespectacled scientists led by Dr. Giacomo Rizzolatti observed the brains of monkeys watching the actions of humans and other monkeys. The outcome was the discovery of¬†mirror neurons, electrically excitable cells […]

Social Media Research and the Six-ish Degrees of Separation

social media research | Kevin Bacon

The well-known six degrees of separation, which proposes that any two people are connected in a maximum six steps and has turned into a Kevin Bacon game, is under fire with the expansion of the vast body of social media research. Social networking sites can increase interpersonal connections, and new research has shown that the […]

Your Brain and Digital Storytelling

Digital Storytelling Brain

It goes without saying that social media influences our lives: it affects our self-image and simulates feelings of love. It helps people find a voice, gives a new avenue for self-expression, and can empower people. What is social media but a form of digital storytelling? Digital storytelling is “a way of talking about something that […]