Today, I’m delighted to bring you a very special Skype Session.
If you’re not following Jason Baer and his Convince & Convert blog, you probably should be. Jason is based in Flagstaff, Arizona and works primarily with advertising agencies as a social media strategy consultant. His blog is widely popular and recognized by a variety of credible associations, including the Ad Age 150.
One of his more recent posts, The 39 Social Media Tools I’ll Use Today, spread like wildfire and is jam-packed with useful resources that will enhance your own digital arsenal.
I’m a BIG fan of Jay and his work and excited to share this interview with you.
What do you think of Jay’s approach to social media?
If you’re not reading Seth Godin’s Linchpin, the title of this post (which is actually a quote from the book) probably won’t make a lick of sense to you…yet.
Yesterday, this quote helped me learn something about myself.
“Never let the Lizard send email.”
Pretty abstract, huh. I’ve learned that the Lizard (my Lizard Brain anyway) is largely driven by a terrible, terrible four letter word. Fear.
The Lizard Brain, as Seth describes, is literally a portion of our brain that sits near our brain stem and controls fight or flight reactions. It’s an old and primal part of the brain with enough power to overtake the newer portions of the brain that control creativity, new ideas and all the functions that lead us to passion, self actualization and to doing the work (or art) we enjoy and have the ability to produce.
If you want to learn more about the Lizard Brain and The Resistance, buy the book (non-affiliate link up top, folks). Seth does a fine job explaining his own concepts, and if you pay attention, they might just change your paradigm.
My Lizard Brain
I remember once being in a debate with a client of mine. During a conference call, I became afraid of scope creep as the result of a decision the team had to make and some obvious differences in opinion. There was tension, and before the air was cleared, we had to end the call due to time.
The follow-up email from me should have never been sent. I was freaking out and, as a result, my normal style of written communication changed. I wrote as if I was writing a legal document. I wrote as if I was trying to protect myself from a poor outcome. It wasn’t nasty, per se, but it was cold, removed and void of any context of the relationship I had spent weeks building with my client contact. The message was not received (or perceived) well, and the call that followed was not the most comfortable conversation either.
Thanks to Seth, I know now that my email was the result of my Lizard Brain. I was afraid. The better, newer, more sophisticated part of my brain was being overrun by a reaction to that fear. The Lizard, in it’s instinctual effort to protect me from harm actually came close to sabotaging my success.
“Never let the Lizard send email.”
We took a few days off after that incident. After all normal brain function had returned, we addressed the situation, I apologized, and we moved forward. Happy ending.
Has this happened to you? Have you ever let your Lizard Brain take control?
**For bonus points, now that Seth has given it a name and you know it’s there, will you be able to better control your own Lizard in the future?
On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world. At the very least, they’re the best in the Midwest. Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about.
But tonight, they caught me off guard. One human being working behind Katzinger’s counter made my entire evening better. Please watch…
CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis. He’s a shining example of how a CEO can position a blog to work in favor of a large corporation. Aside from that, I just enjoy reading what he writes. Content. Style. Deep thinking. Bravery [...]
This Skype Session is a bit different than my typical interviews. Nedda Ahmed is not a technology entrepreneur. In fact, she’s not really an entrepreneur at all. Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information. She is a Librarian at Georgia State University, and she’s bending [...]
This post has one purpose.
I’d like to give a well deserved hat tip to my good friend, Eric Leslie, and his extremely talented collaborators at Palestra Creative for their amazing work on producing the Six Degrees of Dublin video documentary series. I’m a huge fan of what they are doing for two reasons:
You rock.
I really appreciate that you take time to read my stuff and I’m glad you find some value in my daily banter. Truth be told, I’m grateful you’re here. Seriously. Getting to communicate with you via the social web has made a huge difference in my life. Thank you.
[Mushiness over.]
Only Thing Constant [...]
Harrison Hove is a trust agent, and I’m glad we met. I’m so grateful to him (and ONN) for featuring me in this TV interview. Harrison really went the extra mile to give me some good face time, and I’m truly humbled.
Anyway, enough shameless self-promotion. There’s much learning to be done regarding human business from [...]
At Denison University, students in Dr. Erika Pryor’s Comm 239 class are learning about building an online presence.
I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world. While driving home, I began to feel, however, [...]
This week’s been about what I’m doing in 2010 and my firm, Social Business Strategies. There’s still more to let you in on, but I had to break from that today because I’m just so impressed with a cool calendar application called Tungle.
I first learned about Tungle from my friend, Tiffany Odutoye, another Columbus-based social entrepreneur who [...]
Nate Riggs works with mid-sized and large organizations to develop communication strategies, and build teams of humans trained with the skills to use the social web to build and maintain business relationships.
Nate also coaches entrepreneurs, small businesses and professionals on developing personal online brands, create content strategies, and use social media and networks to connect with professional relationships.
Nate is also an affiliate of TeamBuilder Search and Ecommerce Inc.
Contact Nate by sending an email to:
nate [at] socialbusinessstrategies [dot] com
Join the Social Business Strategies Group on Diigo!