Using Social Media Unleashes the Love Chemical

social media oxytocin study

Checking your Facebook news feed or your Twitter timeline may happen once, twice, ten times a day for you. For better or worse, these actions have become habit for many of us. Your habits are results of your emotions, and emotions are a force to be reckoned with. Have you ever felt your mood change […]

How To Cause Brand Advocates’ Story to Change (Part 2)

brand advocates

Welcome back to part 2 of this story on brand advocacy and how to avoid changing the stories that your brand advocates tell.  If you’re just humping in, you can check out the back story to this post in Part 1. Enjoy the read and happy Friday! @nateriggs Changing the Brand Advocate Story First, let me say […]

How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

How To Make An Entrance (And Have Everyone Remember It)

How to Make an Entrance

For the GoInbound 2013 speakers, Wednesday evening began by  gathering with the team from Element Three for dinner and an evening of relaxed conversation. Susan had arranged transportation by mustache to Black Market, one of Indy’s hidden culinary gems that’s grown top become a local hotspot as a result of their Daily Pickles and other interesting culinary delights. I honestly thought Marcus was going […]

My Father’s Day Story for 2013

Fathers Day Narrative 2013

Each Father’s Day, I find myself remembering the times when my brother and I, my dad and my grandfather would get dressed up and attend the annual Epworth United Methodist Church Father and Sons banquet. I want to share that story with you today. I need to finally come to terms with this, and while it […]