Posts Tagged ‘Niche Communities’

#FollowFriday: Gini Dietrich + Spin Sucks + Spin Sucks Pro

You know what’s cool about the world we live in? We can get to know people who are plane rides away through the Internwebz.  We can read their stories and writing styles on blogs, we can talk to them on Twitter and Facebook and email and see their facial expressions in video and pictures. We can come to appreciate people’s intelligence through the expertise and opinions they share in the content they produce. We can even get a bead on the type of person or personality someone has by simply watching how they interact with other people online. We can learn quite a lot about people by investing just a little bit of our time infront of a laptop. My Follow Friday Post First off, this idea is completely and utterly stolen from my online friend, Gini Dietrich.  She has her Follow Friday post up today as well featuring another mutual friend. Go click that last link to find out who it is and follow him too. Gini and I have never met in person, and I hope (actually, I know) that will happen soon. But I still know all kinds of stuff about Gini.  I know that she runs Arment Dietrich, one of the killer midwest PR firms that’s set up shop over in Chicago. From looking at their work and talking with other friends on Twitter, I know that they have a great reputation for doing great work for their clients. Gini is a good leader. I know that Gini writes and produces Spin Sucks, a industry leading and award winning blog on Public Relations, digital everything and cool humans in the industry. It’s one of my very select everyday reads. I know that Gini’s base of readers at Spin Sucks (and their’s a ton of them) are hyper engaged in [...]

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How Radio Can Win at Facebook

The convergence of radio and social media fascinates me.   Radio, unlike television or print, seems to have significant gains to make by learning to work inside social media and tap into their passive listener base.  Think about it.  From the user end, radio is a very passive form of media. For years, radio stations have focused dollars, time and loads of effort on producing live events.  From live concerts and happy hours to on-location contests and parties, radio stations use events to connect with their listener base in hopes of creating loyalty. Fast-forward to now.  Social media has made it possible for events to happen on the web. Do you see the connection? Social Blitz What the 99.7 The Blitz is doing on Facebook is impressive. If you visit their fan page, you’ll notice that there is no customization.  No special tabs.  No custom applications.  In fact, you won’t even find one any of the free applications that are available in Facebook’s application directory installed. It’s bare bones – and it’s working really well. What The Blitz (specifically, their morning show with Blazer and Mo) does have is the power of mass media, a targeted niche audience and solid engagement from their Facebook page fan base.  Win! Lessons from The Blitz I love this case study.  It highlights a critically important aspect of social media strategy: social media is more about sharing the right content and having active human users, rather than shiny technology. Here are some lessons that we can all learn from how the Blitz is using Facebook: Be Your Audience Blazer, Mo, and most of the DJs on the blitz, are the demographic that they target.  They are rock fanatics, with active social lives, who share a sense of humor with their audience.  Being “one of us” is important in [...]

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5 Ways to Assess How Influential You Are on Twitter

I have the pleasure of lending NateRiggs.com to Cheryl Harrison for this guest post.  Cheryl has over 10 years of experience using social media tools, going way back to the days of AIM chat rooms, LiveJournal and GeoCities. Cheryl is an agency-reared marketer, a member of the Columbus Yelp Elite (where she has written over 2oo reviews of local hotspots).  She has been an active blogger at BeingCheryl.com since early 2008, and works as the Tactical Lead at Social Business Strategies. Would you like to be a guest blogger on NateRiggs.com?  If so, go ahead and submit your post idea here.  I’ll be in touch. …………………………………………………………. If you’re on Twitter, you’ve likely got an agenda. “I want to sell more products or services.” “I want to make people laugh.” “I want to look smart.” “I want to meet new people.” While the motives are very different, accomplishing any of them requires some level of influence – people paying attention to what you’re saying. Here are a few ways you can gauge your current Twitter influence: 1) Number of followers Yeah, yeah, I know. This number can be spammed, scammed, faked and forged about a million different ways. However, this number still needs to be taken into consideration, because sheer reach does effect how influential your content can become (to some degree). 2) Number of lists I give this Twitter metric a bit more weight, the reason being that you can safely assume that most of the people who have listed you are actually paying attention to you. Personally, I have 7 lists, 5 public and 2 private, all of which I am significantly more likely to check than the general stream of all tweets. In addition to analyzing the NUMBER of lists you are on, the name and description of the lists you are on can show you [...]

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