Posts Tagged ‘Niche Communities’

#FollowFriday: Gini Dietrich + Spin Sucks + Spin Sucks Pro

You know what’s cool about the world we live in? We can get to know people who are plane rides away through the Internwebz.  We can read their stories and writing styles on blogs, we can talk to them on Twitter and Facebook and email and see their facial expressions in video and pictures. We can come to appreciate people’s intelligence through the expertise and opinions they share in the content they produce. We can even get a bead on the type of person or personality someone has by simply watching how they interact with other people online. We can learn quite a lot about people by investing just a little bit of our time infront of a laptop. My Follow Friday Post First off, this idea is completely and utterly stolen from my online friend, Gini Dietrich.  She has her Follow Friday post up today as well featuring another mutual friend. Go click that last link to find out who it is and follow him too. Gini and I have never met in person, and I hope (actually, I know) that will happen soon. But I still know all kinds of stuff about Gini.  I know that she runs Arment Dietrich, one of the killer midwest PR firms that’s set up shop over in Chicago. From looking at their work and talking with other friends on Twitter, I know that they have a great reputation for doing great work for their clients. Gini is a good leader. I know that Gini writes and produces Spin Sucks, a industry leading and award winning blog on Public Relations, digital everything and cool humans in the industry. It’s one of my very select everyday reads. I know that Gini’s base of readers at Spin Sucks (and their’s a ton of them) are hyper engaged in [...]

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How Radio Can Win at Facebook

The convergence of radio and social media fascinates me.   Radio, unlike television or print, seems to have significant gains to make by learning to work inside social media and tap into their passive listener base.  Think about it.  From the user end, radio is a very passive form of media. For years, radio stations have focused dollars, time and loads of effort on producing live events.  From live concerts and happy hours to on-location contests and parties, radio stations use events to connect with their listener base in hopes of creating loyalty. Fast-forward to now.  Social media has made it possible for events to happen on the web. Do you see the connection? Social Blitz What the 99.7 The Blitz is doing on Facebook is impressive. If you visit their fan page, you’ll notice that there is no customization.  No special tabs.  No custom applications.  In fact, you won’t even find one any of the free applications that are available in Facebook’s application directory installed. It’s bare bones – and it’s working really well. What The Blitz (specifically, their morning show with Blazer and Mo) does have is the power of mass media, a targeted niche audience and solid engagement from their Facebook page fan base.  Win! Lessons from The Blitz I love this case study.  It highlights a critically important aspect of social media strategy: social media is more about sharing the right content and having active human users, rather than shiny technology. Here are some lessons that we can all learn from how the Blitz is using Facebook: Be Your Audience Blazer, Mo, and most of the DJs on the blitz, are the demographic that they target.  They are rock fanatics, with active social lives, who share a sense of humor with their audience.  Being “one of us” is important in [...]

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