Posts tagged as:

New Web

Chasing Change – Entreprenuers and The New Web

by Nate Riggs on March 2, 2009

photo credit: Jane Rahman

photo credit: Jane Rahman

Right now, I have about 30 subscribers and I’m grateful for every one of you. In the grand scheme of things, Chasing Change is not a widely read blog just yet – and that’s OK.

Truth be told, it’s taken me some time to figure out what my niche really is.

So here’s my niche. Going forward, I’ll be focusing the laser on tow things that are very important to me and are hopefully interesting and helpful to you:

  1. Entrepreneurs. I live in Columbus, OH where entrepreneurs are driving change. In 2008, Forbes published a list of the Top 10 Up and Coming Tech Cities. While this was mostly in medical technology and driven by Battelle Memorial Institute’s contributions to the market place, Columbus topped the list at number one. With available resources like TechColumbus and the Ohio TechAngels working to create an environment and culture that helps entrepreneurs bring their ideas to reality. I’ll be the one tapping into that scene, bringing video interviews with the best and brightest members of Columbus’s innovators. You’ll also see case studies on how business owners are leveraging new web technology to drive results to their door.
  2. The New Web. Just my opinion – but terms like social media and web 2.0 are going out of style. They no longer work because they are too limiting in terms of their description of how the Internet has changed in recent years. I like New Web as a term because it’s all encompassing – it’s a reflection of how the web is viewed as a result of people being able to connect with people AND information. That said, ‘ll talk about things like how Search is changing because of platforms like Twitter and blogs. I’ll talk about social networking strategies and ideas for how we can use these new communications tools.My goal is 4 E’s:
  • Expose - Keep you up to speed on how and what New Web tools are available
  • Educate - Teach you how you can use these new communication tools and how they can work together for the best results.
  • Engage – Share ideas and strategies with you so you can find creative ways to adapt them to match your objectives and talk with you about the application.
  • Examples – Provide you with a platform to post your case studies on what worked, what didn’t with your new approach and why. (Guest bloggers are always welcome. Just contact me.)

So there you have it. That’s what Chasing Change will be about from now on.

Are you still interested in reading? Is there anything you would suggest as an interesting topic I could write on?

PS. I’m already in process of moving Chasing Change to a Wordpress platform. This is a good move that will provide me with more of the tools I need to make this the best it can be.

I’ll let you know when that’s official. If you’re still on board, you’ll need to re-subscribe to that feed to get your updates.

I can’t stress enough – I really appreciate you reading…

{ 4 comments }

What Social Networks Accomplish

by Nate Riggs on April 14, 2008

photocredit: Business Week

In a recent email, my uncle stated that he was unsure exactly what social networks accomplished.

While this is a much larger debate, here are a few ideas on why I believe these networks are valuable. Feel free to agree, disagree or share your own ideas:

Data Portability
Have you ever changed mobiles or computers, and lost contact information in the process? A significant advantage of social networks, both personal and business, is data portability. By maintaining your information via the web, you reap the benefit of centralized platform accessible from anywhere.

Reasons to Connect
In both business and personal settings, almost all social networks provide updates on your contacts activities. When someone makes changes to their profile, makes a new connection, even asks or a question, you will be alerted. This automated intelligence can be help provide legitimate reasons to reach out to any given contact.

User Generated Intelligence
In a few simple clicks through a profile in your network, you can learn about your connections work history, who you know in common, where they went to school, what level of degree they have, their accomplishments, and on and on. What’s more, this data is updated by them – not a third party.

As adoption of any network becomes more wide-spread, the overall value increases. As your own personal network grows, you’ll see an increase in the data and opportunities that are delivered.

On the flip side of that, without some type of control system in place, network value can also be lost. MySpace is a good case study to follow on that. I guess it’s just human nature to create pandemonium if we’re left with no rules.

For a fairly comprehensive list the social networks, click here.

{ 0 comments }

More Beer

by Nate RiggsApril 10, 2008

Here’s a follow up to my previous post Case Study: Consumer Generated Media and Good Beer.
Cheers to The Beer Wench and the good folks at Tip Top Kitchen & Cocktails for some innovative and fun marketing!
FOR IMMEDIATE RELEASE –
LOCAL RESTAURANT TEAMS UP WITH LOCAL BEER BLOGGER FOR UNIQUE BEER TASTINGS
COLUMBUS, Ohio – [...]

Read the full article →