TWIRT: Best of Mobile Ordering

mobile ordering

This Week in Restaurant Technologies is taking a break for a recap of the top mobile ordering episodes. We’ve handpicked these as the best of the best- do you agree with our choices? 1. #015: Depersonalizing the Dining Experience Episode #015 brought us news on having a tablet as your waiter, and the latest from […]

#044: Anthony Lye on Mobile Devices and Cloud Computing

mobile devices and cloud computing

Microsoft spent 90 percent of its 2011 research and development budget on cloud computing strategy and products, according to Wired. Since 2011, mentions of “the cloud” have skyrocketed, along with use of mobile devices. So how will the trend of mobile devices and cloud computing affect the restaurant industry? My guest this week tells us. […]

This Week in Restaurant Technologies #011: Mobile Technology in Restaurants

mobile technology in restaraurants

Mobile Technology In this week’s show, Nate and Brandon look at 4 articles related to the trend towards rolling out mobile technology in restaurants. 1. Panera 2.0 is being rolled out across the country to improve ordering, but franchisees have voiced some concerns over the launch of the new system. 2. Yelp has announced two […]

What Is SoMoLo and How Will It Affect Your Brand in 2014?

somolo customer

At the heart of content marketing is the desire to build a customer-strategy that is formulated by standing in customers’ shoes and understanding their experience. In 2014, the rising trend of the “SoMoLo customer” is moving organizations to evaluate their strategy and reach this important purchasing demographic. What is SoMoLo? The term refers to a […]

How the Google Hummingbird Update Gets People Talking

Google Voice Search - NR Media Group

Since Google’s Hummingbird update, we look a little more sane when voice searching through our devices. Have you noticed fewer people angrily repeating “keywords” into their phones? Maybe, you’ve gradually gotten more specific with your text searches without even realizing it. You can thank Google Hummingbird, the silent algorithm revision  launched before their 15th anniversary […]