What Is SoMoLo and How Will It Affect Your Brand in 2014?

somolo customer

At the heart of content marketing is the desire to build a customer-strategy that is formulated by standing in customers’ shoes and understanding their experience. In 2014, the rising trend of the “SoMoLo customer” is moving organizations to evaluate their strategy and reach this important purchasing demographic. What is SoMoLo? The term refers to a […]

How the Google Hummingbird Update Gets People Talking

Google Voice Search - NR Media Group

Since Google’s Hummingbird update, we look a little more sane when voice searching through our devices. Have you noticed fewer people angrily repeating “keywords” into their phones? Maybe, you’ve gradually gotten more specific with your text searches without even realizing it. You can thank Google Hummingbird, the silent algorithm revision  launched before their 15th anniversary […]

How do mirror neurons affect our use of social media?

How do mirror neurons affect our use social media

Monkey see, monkey do. The history behind that idiom has an impact on actions we all take today. The scene was 1992 in Parma, Italy. Bespectacled scientists led by Dr. Giacomo Rizzolatti observed the brains of monkeys watching the actions of humans and other monkeys. The outcome was the discovery of mirror neurons, electrically excitable cells […]